‘What we love about Home Instead’ video campaign

At Home Instead Senior Care, caring is at the heart of everything they do, for their clients, CAREGivers and their franchise owners.

They are so proud of their network of franchisees, their key players and CAREGivers, as well as the team at National Office. By working together through these uncertain times, they continue to improve the lives of the older people they serve, as well as supporting people in their local communities.

Earlier in the year, Home Instead decided to create a video and asked the question, what do you love about Home Instead? The responses were phenomenal and demonstrated the passion for the brand and for the support they show for each other.

These are just some of things they had to say… 

Ken Braddock, HSBC Franchise Director said, “What I love about Home Instead is that they are there when you need them.”

Desirie Lea, Director, Morris & Co said, “What I love about Home Instead is the support from each of the owners for each other.” 

Diana Stephenson, Managing Director, Calvin Marketing, “What I love about Home Instead is the quality and consistency that permutates across everything they do as a brand.”

Director of Business Development at Home Instead, Ruth Brown, explains: “When we heard what our teams and business partners had to say, we were just so proud of what we have all achieved together – something which is so important during the current difficult times. 

“Our franchise owners are at the heart of Home Instead, they are the people who have invested in the brand and chosen to follow their desire to care for others. We also invest in supporting our franchisees and their well-being, so that they can provide the best of care for their clients, their employees and importantly themselves.”Thank you to everyone who took part in the video. We would like to share it with you: 



Home Instead Senior Care is a franchise whose proven business model delivers both outstanding care and outstanding results for franchisees.

There are over 212 dedicated and like-minded successful franchisees who all share best practice and support for each other, as part of the Home Instead family.

If you’re interested in joining a franchise network that is leading the way in care and franchisee support please contact Franchise Recruitment Manager Imogen Clarke here

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