Radfield Home Care franchising launches fresh branding and new website

Radfield Home Care launches new branding, commenting:

“Our refreshed identity also crystalises the messaging behind our mission to Be There. Be There for our clients. Be There for our Care Professionals. Be There for our franchise partners. Be There for our local communities.

“As a home care provider, isolation is our enemy. Isolation leads to loneliness and depression that stops people from leading fulfilling lives. That is why we are here to help the nation age well by remaining connected to the things that matter the most to them.

“Running a home care business is not simply about ticking boxes, it is about building relationships. Starting with those we build with franchisees so that we can understand how to support them starting a business and developing it for long term success. From there our franchise partners develop relationships with their care teams and their local communities so that they can provide people in those communities with exceptional care.”

Dr Hannah MacKechnie, Director and Co-founder of Radfield Home Care comments:

“Care has this wonderful power to bring people together, at its purest it is the antithesis of loneliness and isolation. It empowers people to retain their sense of identity and with it their connections to family members and those around them. Our Be There promise represents our commitment to support our franchise partners as they help people in their communities age well by nurturing these vital connections.”

Alex Green, Director and Co-founder of Radfield Home Care, and brother to Hannah, added:

“The launch of our Be There promise is being marked with the simultaneous release of our new website and new look. We loved our old logo but it didn’t set us apart or illustrate our holistic approach to home care and franchise support.

“We took a step back and thought about what it meant to deliver care and at its core, it is all about relationships. Not just between clients and Care Professionals but with our franchise partners and the wider community too.

“To convey our mission to help the nation age well, we also needed a new focused brand and website. To create this we approached Reech, a local design company. Their team have done an astounding job and we are truly grateful for their hard work and support as we crafted our new aesthetic.”

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