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Radfield Home Care

Home care is a people-centred sector, where every day you are directly helping people to lead fulfilling lives and age well in your surrounding community. For those that wish to build something for themselves while also providing vital services for local communities, it is an extremely appealing sector in which to operate.


Investment Amount:
£20,001 - £50,000
£50,001 - £100,000
Industry Sector(s):
Care Franchises, Featured Franchises, Health & Beauty, Management Franchises, Premier Franchises, Women In Franchising

Shape your future and build a business where you support your local community as a care champion.

Why franchise with Radfield Home Care?

Home care is a people-centred sector, where every day you are directly helping people to lead fulfilling lives and age well in your surrounding community. For those that wish to build something for themselves while also providing vital services for local communities, it is an extremely appealing sector in which to operate.

At Radfield Home Care we recognise the importance of the connections between our team, clients, and network franchise partners. Nurturing these relationships helps us to be a distinct leader in the provision of exceptional home care. We have distilled this ethos into a simple internal message, Be There.

Be There and our Caring for Our Carers Pledge

At all levels, people and the connections between them are at the heart of home care and when we think of these connections, we think “Be There”. For our franchise partners, this means:

The goal is to create a supportive and nurturing environment where you may thrive as a business owner. We apply a similar approach to our Care Professionals as they are by far the most important people within the business. This is clarified in our Caring for our Carers Pledge. The Pledge outlines our commitment to investing in quality training, providing appropriate pay to cover the time taken to travel between appointments, empowering the team, and working closely alongside them to help them deliver exceptionally high standards.


The benefits of being a Radfield Home Care franchise partner

When you become a Radfield Home Care franchise partner, you become part of a national family of local care champions. It’s a life-changing opportunity and experience.

  • Recession resistant, rising demand:

    Radfield Home Care continued to grow throughout the 2008 recession and has seen further growth during the Covid-19 pandemic. The client audience is also growing rapidly, between 2009 & 2019, the percentage of over 65s in the UK increased by 23% (UK Gov).

  • A family-run business, an ethical approach:

    Our National Office team is a closely-knit group of skilled professionals with a personable approach. This extends from our National Office to each of our franchise partners and out to our Care Professionals. Our Caring for our Carers Pledge means you become an advocate for a supportive work environment and strive for the highest quality of care delivery.

  • Leadership with real experience: Having grown up within a residential care home, worked as a GP, operated local home care offices, and cared for their own parents and grandparents, it’s fair to say that Radfield’s franchisors have been there, done it and got the t-shirt.

  • Forward-thinking and adaptive: While Radfield is built on the experience of many years, it’s also shaping the future of home care. The business was an early adopter of digital care planning software, and right now the team is driving developments in new technology for remote care services.

  • Skilled & agile National Office support team: 
    The National Office team is a cooperative and adaptive group of skilled individuals with backgrounds in care compliance, recruitment, client acquisition, business development, finance, marketing, video editing, and graphic design. The wealth of knowledge is immediately available to all our franchise partners, giving them the tools to succeed.

Who are Radfield Home Care?

Radfield Home Care is a business built on a very clear sense of purpose. That purpose is the same today as it was more than 40 years ago when franchisors Alex Green and Dr Hannah MacKechnie’s parents first set up the Radfield business as a residential care home.

Under the vision, passion and leadership of brother and sister Alex and Hannah, Radfield Home Care is now a multi-award winning business, providing exceptional care and support to clients and their families every day.

What has always remained a constant is a simple and powerful purpose…

'To make ageing a more enjoyable and rewarding experience for all involved.'

This is what inspires, drives and guides everything the business and its franchise partners do.

As Hannah explains: “Care is amazing. Great quality care can transform a moment, a day, even a relationship. Care should be about making people feel understood, valued and supported. About enabling people to live their best life for as long as possible. That’s what exceptional care means to us. It’s what we grew up with, how our parents inspired us and now we’re proud to be working with outstanding franchise partners to take the Radfield standard of care out to the nation.”

How does the Radfield Home Care franchise model work?

Radfield Home Care is a business built on relationships. The first step is to make sure it’s a good match between you and the business. Does Radfield feel right for you? Do you feel right for Radfield?

You don’t need any prior care experience. Radfield’s dedicated franchise support team is on hand to help you recruit a registered care manager. They’ll take on responsibility for daily operations like care management, compliance and staff.

You need to have a passion to become a local care champion. You will get out there, network and meet people. Let them know about Radfield, make sure that when they need care they want to choose the Radfield Home Care brand.

Here’s how Alex sums it up: “We love bringing new franchise partners on board because it’s like adding another member to our family. Hannah and I have run local offices ourselves, so we know what it’s like and we know what it takes. If you’re approachable, enjoy meeting new people, a good listener and also willing to put yourself forward then we’d be very keen to hear from you.

What support and training do Radfield Home Care franchise partners receive?

To get you started all new franchise partners get access to an industry-leading training programme. You’ll cover everything from compliance, CQC and care delivery through to business development, technology financials and marketing.

Training doesn’t stop there. In fact, it doesn’t stop. Radfield franchise partners get exclusive access to training opportunities that range from monthly webinars to external training days from the likes of Google and Indeed.

As you progress, you’ll always have a dedicated franchise support manager. They’ll work closely with you to help you develop and grow your business. The wider support team is also backing your success all the way. Specialists in all operational areas, they’re working constantly on everything from search engine optimisation and monitoring of compliance records.

How much does it cost to start a Radfield Home Care franchise?

Once you’ve been accepted in principle into the family as a new franchise partner, you’ll need to be in a financial position to make the right level of investment. You can think of this in two parts.

Firstly you’ll need your franchise fee. This is £30,000+VAT. Next, you’ll need working capital to get the business up and running. This is typically £60,000. In total, around £96,000.

Thanks to Radfield Home Care’s well-established business model, a number of high street banks lend up to 70% of this total investment. This means you will need at least £30,000 of your own capital to get started.

How can I get started setting up my own business?

Easy. Just fill in the enquiry form on this page and Jason Foster, Radfield Home Care’s franchise recruitment manager will get in touch for an initial chat, answer any questions you’ve got and talk about the next steps.

What our franchise partners say

“The National Office team can help with even little things that you don’t necessarily think about. The support fills in all of those gaps.”
- Ed Gill, franchise partner, owner & director, Radfield Home Care York, Thirsk & Ryedale.

“We’re genuinely delivering a good service to clients in our local community… it’s exceptional quality and I’m proud of that. It’s making a massive difference to the lives of local people, while also securing the financial future of our own family.”
- Jackie Gillen, co-owner & director, Radfield Home Care Wakefield & Dewsbury.

“You engage with people when you’re part of a franchise, it’s not just about the numbers and statistics, it’s about the people that you work with, the people you engage with and I think all of the people in Radfield who I spoke to were genuinely nice people who live the values and demonstrated the culture I was buying in to.”
- James Beech, co-owner & director, Radfield Home Care Stamford, Peterborough & Rutland.

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Ed's story

“Know your local marketplace,
and know it like the back of your hand”

Read about Ed’s unique journey from Franchise Recruiter to Franchisee, a testament to his belief in the mission and model of Radfield Home Care.

Ed Gill worked for the award-winning Radfield Home Care national office for 4 years as Franchise Recruitment Manager, helping others establish their own Radfield Home Care franchise. In 2021 Ed made the bold decision to become a franchise partner himself. He has since opened Radfield Home Care York, Thirsk & Rydale, he says: “I was in a fortunate position where I’ve had a lot of experience doing this with other people, so I could definitely do this myself.”

Is the support of a franchise worth the cost?

“You can build a really, really successful business being part of a franchise, so for me, it was a case of as long as the net profit is suitable, even after paying the fees, then being part of a franchise network is a no-brainer.”

“The National Office team can help with even little things that you don’t necessarily think about. The support fills in all of those gaps.”

Would you say being part of a network has benefits for your business?

“Absolutely, one of our first clients was a referral from our neighbouring territory. I’m always referencing how we are a growing network with more than 25 locations, how we are all independent but part of the same national brand, how our nearest neighbour is over the way in Harrogate. The power of that network is really useful as it comes with a strong positive reputation.”

What do you think of the new Radfield branding?

“It really helps position Radfield Home Care as an authoritative brand, a brand that is genuinely thought-leading and progressive. I think our old visual identity and website had served us very well but needed some tweaking to be ready for our next stage of growth. It takes us to a level where we are now a truly national provider, with a truly national offering, with a thought-provoking, thought-leading message.”

What would you say to anyone considering starting a business in the care sector?

“I genuinely believe that to succeed in this sector that you have to be a bit of a people person. Don’t get me wrong, you don’t have to be the type of person who walks down the street and strikes a conversation with every person they walk past, but you have to be able and willing to want to have those conversations.”

Jackie's story

“Despite already working within the social care sector, I got to the stage where I was tired of working for other organisations.

Jackie Gillen and her husband Mark opened the doors to their Radfield Home Care office in July 2018. Radfield Home Care Wakefield & Dewsbury not only provides outstanding care but is an employer of choice in the area.

Jackie had previously worked in social housing, providing sheltered housing and hostels for homeless people. She decided to launch a franchise in a step to take control of her career. Hear more about her story below...

Jackie Radfield franchiseeFranchise or go it alone?
“A franchise has lots of benefits and is a much safer option. I like the fact that you have all of that network of support and everything is already in place. We have somebody we can go to that we trust, who has the business background.

“Sometimes, you just need that support and it’s worth its weight in gold.

Why Radfield Home Care?
“At The National Franchise Exhibition, we went around and spoke to a few other franchise companies, and Radfield just felt right. For us, it was about the ethos of the company. There is a shared vision that everyone believes in, to help people. You just feel that the values of Radfield stand out and are going to fit with your own values.”

Why did you launch your business in Wakefield?
“We wanted to work within our local area and build a connected community, a big factor was that we actually live here and we care about the area. We wanted something local because my husband and I have always worked somewhere that we’ve needed to commute. This way, we can work locally and with a community that we already care deeply for.

“My experience has been really positive, we went around and spoke to a few other franchise companies but we knew Radfield just felt right for us.”

What makes you happiest about your franchise journey?
“What makes me happiest about owning a Radfield Home Care franchise is that we’re genuinely delivering a good service to clients in our local community… it’s exceptional quality and I’m proud of that. It’s making a massive difference to the lives of local people, while also securing the financial future of our own family.”

James's story

“The cultural ethos for me was one of the main reasons to choose Radfield.”

Through a recession and a global pandemic, follow James as his business thrives and achieves the coveted rating of Outstanding in his first CQC inspection.

What inspired you to start your own business?
“I looked into other roles within the same sector that I’d previously worked in but I decided that I was getting towards the tail end of my career, so it was the right time to look at building something for myself.

“I also think my background in management helped me realise that I might be able to run myJames Radfield franchisee own business.”

How resilient is a franchise business?
“It gives you that additional depth of backup. I suppose in a sense for me with a franchise, although you’ve got your independence you’ve also got that fall back on a depth of expertise that you wouldn’t otherwise have.”

What was it about Radfield Home Care that appealed?
“It was about the people and their personalities. You know you engage with people when you’re part of a franchise, it’s not just about the numbers and statistics, it’s about the people that you work with, the people you engage with and I think all of the people in Radfield who I spoke to were genuinely nice people who live the values and demonstrated the culture I was buying in to.

“From the demand side, there is no question. There are more people living longer who will benefit from our help.”

Do you find working in Home Care rewarding?
“I would say that providing care is very rewarding for me, it’s about the difference that you make to people’s lives and it is a genuine difference, we see that day in and day out. It’s the fact that we support a lot of vulnerable people and I think we do genuinely add value to their lives and make a difference to those.”

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