Pip Wilkins Honoured as One of the World’s Top 10 Franchise Influencers

Pip Wilkins QFP, CEO of the BFA (British Franchise Association) has been named one of the world’s top 10 franchise influencers in the 2025 Global Franchise Influencers list.

Published by SeoSamba annually since 2018, the list was created to recognise and celebrate individuals who are shaping the future of franchising, through thought leadership, innovation, and influence across media and industry channels. Its goal is to help industry professionals and aspiring franchisees to discover key voices, driving meaningful conversations and progress in the franchise world.

Longevity and experience

Wilkins has been working for the BFA, which has been helping businesses and individuals unlock their full potential through business format franchising, since 1999. She joined the organisation at the age of 19, rising through every department until being made CEO in 2016 at the age of 37. She celebrated her 25th anniversary at the BFA in 2024.

Established association

The BFA is the largest and most established franchise organisation in the UK, boasting over 320 franchisor and 1800+ franchisee members. A standards-based membership organisation, it is committed to ethical franchising and raising the standards of franchising in the UK.

Dual passions

Wilkins is a passionate advocate for both franchising and the role of women in it. She is often quoted as saying ‘you cannot be what you cannot see’ and founded EWIB, (Empowering Women in Business), an annual event for working women to come together, network, connect and be their authentic selves. This year’s EWIB event is on 18 June 2025 at the West Midland’s Safari Park. Tickets are available via the BFA website.

Raising Brand Awareness

Commenting on being recognised in the top 10 of the Top 100 Global Franchise Influencer’s list Wilkins said: “I am thrilled to be on the Global Franchise Influencers list again and in the top 10 no less. My team and I are working very hard to raise the brand awareness of the both the association and franchising and it’s great to be named alongside some of the most respected figures in our industry. Franchising still faces awareness challenges in the UK and this nomination shows that our voice is being heard.”

‘Essential figure’

Michel Leconte, SeoSamba’s CEO said:

‘Commitment to franchising’

He continued: “Pip was selected for her unwavering commitment to the ethical growth of franchising in the UK, her thought leadership on the evolving role of women and young professionals in franchising, and her tireless efforts to promote standards, innovation, and inclusivity through the British Franchise Association. Her influence extends well beyond borders, making her a role model in the global franchise community. Congratulations, Pip!”

For more information about the BFA, visit their profile.