Trulawn

Investment level
£10,001 - £20,000
Industry
Home Improvement Franchises

Demand for artificial grass grows worldwide year on year – a demand met by Trulawn.

A Trulawn Franchise is a management franchise with no manual labour by you required. Instead you’ll be taking care of the sales and marketing aspects of your territory, as well as oversee the general operations of your business. We support you with initial and ongoing training, lead generation, and a tried-and-tested marketing strategy so you’re never in doubt about how to be successful.

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Demand for our products and services has surged again. 2020 was our busiest year to date but March 2021 our sales hit an all-time high – totalling + 344% of last years!

Our business started in the Berkshire area with a modest investment of a few thousand pounds and has since grown to have a multi-million GBP turnover. The business is based on a tried and tested operational strategy:
Marketing > Enquiry > Quote > Installation > Maintenance (recurring)

Demand for artificial grass grows worldwide year on year. As such, installation services are an excellent model to be franchised and operated via exclusive territories throughout Britain.


We are looking for business-minded people, perhaps with experience in sales or business management, or who have operated their own business, who are looking to put the effort into building a substantial enterprise.

Our aim is to set-up a select number of strategically located franchises throughout the UK which each can develop into covering a large area – following the exact strategy as Trulawn itself.

We need gifted, hard-working individuals with a can-do attitude to take up this rewarding challenge.

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As the franchise owner your job will be to build your team up and oversee the activities of the business. Following our suggested business plan you will grow from operating one territory and one team to operating three territories and five teams over a five-year period.

Within 3 years you could have a potential salary of £164,222 • After 5 years you could sell your franchise for over £1,000,000*

Covid-19 has forced us to rethink our local marketing strategies. Whereas before social distancing and lockdowns we would carry out lots of interpersonal activities such as product displays, exhibitions, local shows, fairs – we now do nearly all the marketing online. This allow us to remove part of the franchise package relating to the product displays.

The result is that we can now offer our franchise package for only £16,995 plus VAT!**

We are confident there is no other opportunity out there for such a low buy in cost that offers a realistic 6-figure income and 7-figure business valuation.


We no longer have opportunities in London, Middlesex, Bucks, Berkshire, Surrey, Hampshire, West Sussex, Leeds, Aberdeen. Apply now before your area is snapped up! We have a surge in demand for our products in the following areas:

Leicester, Bristol, Exeter, Cardiff, Plymouth, Coventry, Newcastle, Canterbury, Wolverhampton, Nottingham, Cambridge, Lincoln, Hull, Peterborough, Glasgow, Edinburgh. If you are in or near any of these areas please get in touch asap.


  • No experience necessary – full training provided.
  • Ongoing support with a dedicated business development manager.
  • All the machinery you need to get started is included in the start-up cost.
  • Sales leads provided directly from head office.
  • Your own online customer management system – send quotes and invoices automatically, record all communication with ease.
  • Management service fee 6% of turnover and drops to 3% in year 2.
  • Natonal marketing contribution is 4% of turnover.
  • Fast ROI and excellent earnings potential.
  • Relatively low start-up costs.
  • Recurring revenue from customers via lawn maintenance service.
  • The only artificial grass company with fully recyclable product options.


*Figures calculated based on the performance of a head office installation team in the GU postcode area. An area the same size as a franchise territory.   **also required = van, launch marketing fund, working capital.

Get your free tickets today!

Kickstart your franchise journey at the UK’s flagship Franchise Exhibitions. Discover a wide variety of franchise opportunities and meet the people behind the brands.

Find out more