T4 was founded in Taiwan in 2004 with the philosophy of connecting people through a cup of tea. Each day we work towards our mission of quality and sharing by offering a fresh taste of the beauty of Taiwanese teas in the UK and worldwide.
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The brand
T4 is the market-leading bubble tea brand in the UK, recognised for combining authentic Taiwanese heritage with a commercially proven, scalable business model. As a fun yet authoritative brand, T4 has built strong national recognition and customer trust by consistently delivering high-quality bubble tea while making the category accessible to a broad mainstream audience.
Our commitment to quality underpins our commercial success. We use premium tapioca pearls prepared using traditional Taiwanese cooking methods and source our tea leaves directly from our own farms in the mountains of Taiwan, ensuring outstanding taste, consistency and supply chain control. This commitment to authentic preparation delivers the rich, balanced flavours that define truly great bubble tea, allowing our franchise partners to operate with confidence, backed by a brand known for excellence.
T4’s wide-ranging menu — including milk teas, fruit teas, ice coolers, milkshakes and matcha drinks — blends authentic Taiwanese recipes with popular Western flavours, driving repeat custom and maximising appeal across all demographics. By leading with authenticity while demystifying bubble tea for new customers, T4 continues to grow the category and deliver sustainable, long-term opportunities for its franchise network.
The product
Our menu spans milk teas, fruit teas, ice coolers, milkshakes and matcha drinks, combining authentic Taiwanese recipes with popular Western flavours to maximise accessibility and repeat purchase. By demystifying bubble tea and presenting it in a fun, approachable way, T4 attracts both loyal bubble tea fans and first-time customers alike.
The franchise package
T4 operates one of the most established and proven bubble tea franchise models in the UK, built on over 10 years of sustained success and long-term partner performance. As the longest-running bubble tea franchise in the market, our model is tried, tested and continuously refined to support scalable growth.
Franchise partners benefit from one of the strongest integrated systems in the sector. Our fully centralised T4 Portal connects all core operational tools under one roof, including POS, self-service kiosks, mobile app, online ordering and order-ready calling screens. Our proprietary T4 Formula Tablet significantly reduces staff training time from weeks to just hours, improving efficiency from day one.
Supply chain reliability is a key commercial advantage. With a centralised warehouse offering average 24–48 hour delivery, easy stock forecasting, non-perishable goods and long shelf lives of up to two years on selected products, franchisees can operate with confidence and minimal waste.
Comprehensive in-house training covers both drink preparation and business operations, ensuring partners — regardless of prior experience — are fully equipped to run their store successfully. This is supported by an ongoing operational support team, providing continuous guidance long after opening. At T4, our success is built on the success of our franchise partners.
The finances
The locations
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Talk to our team to find out more about joining the T4 Bubble Tea family.
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