Bluebird Care

BLUEBIRD CARE: THE LARGEST PROVIDER
OF PRIVATE HOMECARE SERVICES IN THE UK

Being a Bluebird Care franchise partner is a chance to work in a sector that brings both financial, personal and altruistic rewards, as you and your team help and support the elderly and vulnerable in their own homes.

With its ageing population, families in the UK are crying out for premium homecare businesses to provide the care and support for loved ones that is so desperately needed. Bluebird Care is at the forefront, and our reputation and standing looks to continue growing as more ambitious entrepreneurs looking for a sound investment join our network.

Why choose Bluebird Care?

Bluebird Care stands out as a leading franchise opportunity in the UK’s home care sector, offering a robust, proven business model and reputation built on two decades of excellence. As the UK’s number one home care provider by revenue and market share^*, Bluebird Care operates over 220 franchises, serving more than 20,000 customers and employing over 10,000 care professionals nationwide. This scale brings not only brand recognition and trust but also a wealth of shared expertise and resources that few competitors in the marketplace can match.

Key points for consideration when buying a franchise:

• Diverse Service Offering: Unlike many home care franchises that focus solely on elderly care, Bluebird Care’s model is inclusive and adaptable. Franchise partners can offer a broad spectrum of services, including support for people with learning disabilities, respite care for children and family carers, post-hospital discharge support, and complex care needs. This diversification allows you to tap into multiple market segments, increasing business resilience and growth potential.
• Proven Scalability and Profitability: The Bluebird Care business model is designed for scalability – both in customer base and revenue – helping you to build a sustainable, high-value business.

• Market Leadership and Brand Strength: As one of the largest providers in the private sector, Bluebird Care enjoys significant brand awareness and trust across the UK. This recognition can be a decisive factor in attracting both customers and high-quality professionals.
• Innovative and Adaptive: Bluebird Care continuously evolves its service offering to meet changing political, demographic, and healthcare demands. Our franchise partners benefit from a forward-thinking franchisor that invests in technology and service innovation to stay ahead of market trends.
• Dedicated Onboarding Manager: Each new franchise partner is supported by a dedicated Onboarding Manager for the first 12 to 24 months, ensuring a smooth transition from start-up to established business.
• Specialist Support Teams: Franchise partners benefit from a comprehensive support structure, including regional Business Development Managers, and Quality & Compliance Managers. The National Support Team offers support and guidance on marketing, IT, recruitment, training, finance, and operations throughout the business lifecycle.

*(Laing Buisson of market by revenue, 2024)

Franchise training

Initial and ongoing training

• Structured Onboarding: New franchise partners undergo an intensive 8-day training programme, including 2-3 days with an existing Bluebird Care franchise partner acting as a mentor to learn day-to-day operations. This is complemented by business set-up support, regulatory registration guidance, and recruitment assistance.
• Award-Winning Training: Bluebird Care provides fully accredited training for all care professionals, covering essential topics such as safeguarding, health and safety, infection control, medication management, manual handling, and basic life support. Franchise partners also have access to specialised courses in dementia care, end-of-life care, mental health awareness, and more.
• Ongoing Professional Development: Training is not a one-off event. Bluebird Care offers continuous professional opportunities through its accredited training academy, ensuring franchise partners and their teams remain at the forefront of best practice in care delivery.

Franchise start-up costs

Start-up opportunities with Bluebird Care provide you with an opportunity to build your business from the ground up. Our initial franchise fee and support package to get you started is £45,000 plus VAT.

We also recommend additional capital to set up your office space and for working capital. Your working capital is your financial buffer that keeps your business operational before it becomes reliably profitable.

Due to our strong relationship with key high street banks, you could be considered to borrow up to 70% of the total investment value. We recommend having access to around £60,000 liquid capital if you are looking to borrow.

Bluebird Care’s ongoing Franchise Fee is 6.5% of turnover invoiced each month (5% is a management fee, and 1.5% covers national marketing).

Franchise resales

Bluebird care is a mature network where some franchise partners have been with the brand for over 10 to 15 years. As those franchise partners look to realise their investment, it is natural that opportunities will arise to purchase an already established Bluebird Care business. Request Information now to find out which territories are currently on the market.

What will I do as a franchisee

For entrepreneurs seeking a meaningful, resilient, and profitable business in the growing home care sector, Bluebird Care offers a compelling franchise opportunity. Its inclusive service model, robust support infrastructure, and market-leading brand make it a standout choice – both among home care franchises and the wider franchise landscape.

Bluebird Care seeks franchise partners who are passionate about making a positive impact in their communities. You will ideally demonstrate strong leadership skills, business acumen, and a genuine commitment to delivering high-quality, personalised care.

While previous experience in the care sector is not required, successful franchise partners typically possess:

• A caring and empathetic nature
• Drive, commitment, and enthusiasm for running their own business
• The ability and experience to lead, motivate, and develop a team
• A desire to create life-changing moments for customers every day

Role of the franchisee

Franchise partners at Bluebird Care are not required to deliver care themselves. Instead, you would concentrate on managing and developing your business, employing a qualified registered care manager to oversee care delivery. Their primary responsibilities include:

• Ensuring compliance and high standards of care
• Recruiting and leading a skilled team
• Identifying business opportunities within their assigned territory
• Building relationships with local stakeholders

Request information to learn more

Becoming a Bluebird Care franchise partner means you’re never alone in building a thriving business with purpose. Discover how you can create life-changing moments for your community while enjoying the freedom and growth potential only Bluebird Care can offer. ‘Request Information’ now to take the first step on your rewarding franchise journey and to speak to a member of the Bluebird Care franchise sales team. We’re here to help.