Pip Wilkins QFP, CEO of the BFA (British Franchise Association) makes special appearance on finals of The Apprentice UK

Pip Wilkins QFP, CEO of the BFA (British Franchise Association) recently appeared on the finals of BBC1’s flagship show, The Apprentice.

Pip Wilkins QFP, CEO of the BFA (British Franchise Association) recently appeared on the finals of BBC1’s flagship show, The Apprentice.

Hosted by Lord Alan Sugar and fellow judges Karren Brady and former Apprentice winner Tim Campbell, the show is now in its 18th season.

Wilkins was invited back for a 2nd time, to give her opinions as a specialist in franchising and to provide valuable insight during the final pitches.

Founded in 1977, the BFA is the hub of franchising in the UK. The association not only showcases the opportunities for businesses and individuals to transform their lives through franchising, but also provides an educational space and accreditations, governed by high standards and a strict Code of Ethics.

With nearly 25 years’ of experience in the franchise sector, Wilkins is a highly regarded figure, known for her dedication and depth of knowledge and is seen on the show highlighting the complexities of franchising, emphasising that it is not a one-size-fits-all solution.

Wilkins said: “Franchising isn’t right for everyone“ and noted, “ensuring access to the right advice, at the right time, is key to what we do at the BFA.”

Commenting on her 2nd appearance on the show Wilkins said:

“I’m super delighted to have been invited back again as one of the experts on The Apprentice. It just goes to show that upcoming entrepreneurs are considering franchising as a future expansion option.”
Wilkins continued: “Both concepts from the finalists would fit the franchise model really well, and I wish them the best of luck with their expansion plans.”

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