Perfect Pizza – going from strength to strength

Since a management buyout, Perfect Pizza has been moving forward at a rate of knots. A number of important changes have helped deliver on the key customer promises of high quality product, excellent service and outstanding value.

An exciting new store design is now being put in place in all new stores and where there has been a change of ownership. This includes the fascia, counter area, the introduction of an obligatory new touch screen EPOS system supplied by Integer and a state-of-the-art hot bag system.

Tasty additions to the product range include even more new pizzas, stuffed crust pizzas, potato skins, oven chips and tortilla wraps, all of which have proved to be a great success. Three pasta dishes will be added in late August. Perfect Pizza is cooking up a storm with the quality and range of menu and giving the competition a real run for their money.

The appointment of marketing agency STEEL – to handle strategy, creative and production of all customer communications – has lead to an exciting marketing push for summer.

Furthermore, the Perfect Pizza website has been radically improved by Perfect Pizza’s web agency, to make the most of the benefits of ordering online. Orders made via the website have increased by a massive 150% over the last 10 months and now account for almost 7% of overall sales. Perfect Pizza has also been investing in the right people, bringing in experienced Regional Managers, expanding the Accounts and Marketing Departments and continuing the excellent level of service from the company’s 30,000 sq. ft. Head Office and Distribution Centre in Staffordshire.


To consolidate this success and to continue to build for the future, the following changes to the management structure will be made:

  •  Tony Sherriff will continue as Managing Director, working closely with the Board and Senior Team in a more strategic role and will explore options for non-organic growth for the business.
  •  Paul McGee, who steered the company through the challenges of the buy out, will continue as Finance Director with responsibility for IT.
  •  Following a successful period running the Marketing Department, Simon Jarvis is promoted to Marketing Director and responsible for New Product Development. It is planned that additional personnel will be added to Marketing in order to accelerate our momentum in the market.
  •  To strengthen our Operations Division, Gareth Davies has joined as Operations Director. Starting in September, he was headhunted from Pizza Hut and brings with him over 20 years’ sector experience. Most recently Gareth worked as Franchise Business Manager for Pizza Hut UK. Previously he had success as Senior Area Manager where he helped increase profitability substantially. He also worked for 3 years as Operations Manager for Pizza Hut and KFC in Northern Ireland and Eire.
  • The management team is completed by Paul Rayment, Franchise Sales Manager; Phil Welberry, Credit Control Manager and Alistair Waite, General Manager, Purchasing and Distribution, all of whom have played a key part in the growth of the business in the last 18 months.


MD Tony Sherriff said “I would like to welcome Gareth Davies to Perfect Pizza. I feel that his experience, industry knowledge and motivational skills will be crucial to the operational development of Perfect Pizza and we are eagerly anticipating the results of his energetic style in his contribution to our companys development.”


Gareth Davies said “I am delighted to have the opportunity to work with the team at Perfect Pizza at this exciting time. The energy, enthusiasm and passion for the brand I have seen so far have been phenomenal.

I am very impressed by the progress that has been made since the change of ownership and am looking forward to meeting the franchisees and employees alike and I am certain that together we can continue to drive this brand forward and compete strongly with the best in our sector.”

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