No Letting Go embraces A.I. for lead generation

No Letting Go has a multi-layered approach to its marketing strategy to both grow and expand brand awareness but also to lead generate for the 85 franchised offices. No Letting Go’s client base include local letting agents and landlords in addition to national letting agents, property management organisations, as well as block management firms. 

Head of Operations Justine Tomlinson explains: “In order to reach our target audience it requires the skill of both the centralised marketing team and our franchisees to develop and enrich relationships at a local level. Marketing is such a very broad discipline with a constant array of new marketing tools, but our emphasis has always centred around relationship marketing which really works well with a collaborative approach from marketing experts and our dedicated franchisees. 

Part of the job for any franchisor is to assess and evaluate these marketing tools so they can be utilised at both national and local levels to develop the best lead opportunities for the network. AI has become a constant media focus and most of us have taken a look, or are now using Chat GPT but as new AI tools are coming onto the market almost weekly it can be quite daunting working through what may advance a business to business strategy. We are now in a test phase with some of these AI tools to see what benefits they can bring to the No Letting Go Network”. 

No Letting Go have integrated AI with some of its marketing videos aimed at the core letting professionals’ audience which are displayed on some of the key property portals and sites that thousands of letting agents visit on a daily basis. Take a peek at one of the new video presenters and see if you can tell the difference!

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