McDonald’s: Growing Strong
McDonald’s Restaurants Ltd, which has over 190 franchisees in the UK & Ireland, has been announced as the Gold Award winner in the Franchisor of the Year award category at the prestigious annual bfa HSBC Franchise Awards 2018.
With its long history of franchising in the UK & Ireland over the last 30 years, McDonald’s believe it is essential for the company to identify the right franchisees for the brand. Using a robust and transparent application process, it brings the right people into the business. This is underpinned by McDonald’s relentless desire to see its franchisees succeed, whilst demonstrating its commitment to ethical franchising through the company’s values and behaviours.
McDonald’s has an ethos of strong engagement with each individual franchisee, whose voice is key to the development of its plans. McDonald’s planning meetings are one example of the engagement process with franchisees. These are held throughout the year to focus on business priorities and McDonald’s considers that working together in this way with its franchisees is key to driving the overall success of the wider business.
McDonald’s has achieved 51 consecutive quarters of growth and currently, 85% of all new restaurant openings are being franchised to existing franchisees. The franchise estate has increased to 85% of all restaurants across the UK & Ireland. Franchisees are also supported by Franchisee Consultants who are on hand to help and are an integral part of helping franchisees grow their businesses.
On winning the Gold award for Franchisor of the Year, Abel Campos, Head of Franchising & Field Services at McDonald’s said, “We are extremely pleased to be recognised for the Franchisor of the Year award. Not only is it an honour and privilege to receive this prestigious award, the win is instrumental in demonstrating how seriously committed we are to our franchisees. The business has recently achieved an impressive 12 years of consecutive growth during difficult times for the economy; McDonald’s puts this success down to listening to its customers, people, and franchisees, investing in what matters to them most and delivering freshly prepared, great tasting food at an affordable price.”
