Bartercard and Bulls join forces

The Bradford Bulls has announced a new sponsorship deal with Bartercard UK, the UK’s largest business-to-business trade exchange. As part of the deal, Bartercard becomes the club’s official Trade Exchange partner.

Bartercard is a Global Business to Business Network with 55,000 cardholders. Members of the trade exchange purchase products and services with their products and services.

People have ‘bartered’ for millions of years however Bartercard has modernized this industry by introducing a unique digital currency to form a truly cashless society. Over £425 Million is traded on the Bartercard network each year.

Russell Westgarth, Commercial Manager at Bartercard UK, commented:

“We are excited to be working with Bradford Bulls on so many different levels.

We have invested our unique digital currency into the club, in exchange for a variety of different sponsorship rights, this currency can then be used to offset expenses Bradford Bulls would have usually spent cash on, helping to improve cash flow in the business.

This is just one of many benefits Bartercard brings to SME’s. We are wanting to engage with companies in the local area who are looking for extra business and to be part of a network of preferred suppliers.”

Mark Kilgallon, Director at Bradford Bulls, said: “We are delighted Bartercard have come on board in partnership with the club and we look forward to working alongside them.

Bartercard are an industry leader in Trade Exchange and we believe the partnership will benefit both parties and we are excited to see where this can take us.

It is another positive step forward for the club and another sign of trust returning with the Board of Directors committed to continuing work in strengthening the club on and off the field.”