Anytime Fitness Brixton breaks international pre-sale record

New Anytime Fitness location enjoys incredible pre-opening figures

Anytime Fitness Brixton, the newest UK gym from leading fitness franchise Anytime Fitness, has reason to celebrate after breaking the brand’s international pre-sale record.

Achieving this remarkable feat means the site opened its doors with more pre-sale members than any other Anytime Fitness site outside of the USA has ever had before, showcasing the sustained demand for high quality gym facilities.

This record is due to a combination of close collaboration with Anytime Fitness’ Development Team on securing a perfect location, the ambitions of the site’s franchise owners and the great on-the-ground efforts of the Anytime Fitness Brixton team in engaging with the local community.

Two of the three franchisees behind the location are existing Anytime Fitness club owners, demonstrating the opportunities for scaling your investment and the potential of multi-site ownership.

“We’re incredibly proud of the Anytime Fitness Brixton franchisees for breaking this record,” said Daniel Penn, Head of Network Development at Anytime Fitness UK.
“It’s been a real team effort between ourselves and the franchisees to get to this point and it goes right back to sourcing an ideal location for the gym in the initial stages. Our property mapping and local research showed a significant opportunity for a mid-market gym offering and it’s been amazing to see the team run with it and grab the opportunity with both hands.”
“The gym looks fantastic and much of the equipment and training offerings are a response to direct feedback of what local consumers were looking for which has been another key reason for their success.”

Despite the well-publicised challenges around cost-of-living, the fitness industry continues to show its resilience and success such as this shows people still see their own personal health and wellbeing as an important part of their lifestyle.

Other articles

Restaurateur turned Anytime Fitness gym owner: Raj Hasib’s Franchise Success Story

Raj Hasib had experience running hospitality businesses but, like many small business owners, he found it hard to scale the business up. With spiralling wage costs and no time to...
Read more

Anytime Fitness rounds off the first quarter with three new openings in one week

Leading gym provider Anytime Fitness has enjoyed a busy March, with three new locations opening their doors in Tottenham Hale, Kingston, and Abbey Wood. These locations joined Wimbledon and Brixton...
Read more

Anytime Fitness UK reaches membership milestone with record-breaking start to 2024

Anytime Fitness UK has reached the milestone of 200,000 members and a record 1 million club visits per month in the first quarter of 2024.  The brand’s expanding network of clubs...
Read more

THE GYM FRANCHISE BREATHING NEW LIFE INTO THE HIGH STREET

Anytime Fitness has regenerated six unused retail spaces into state-of-the-art gyms in the last year. Leading gym franchise Anytime Fitness has enjoyed an exciting 2023 for new gym launches, with many...
Read more