ActionCOACH celebrates momentous 20-year milestone

Twenty years after their UK launch, business growth franchise, ActionCOACH, is celebrating the milestone. Following its successful pilot Down Under, Ian Christelow was the man with the plan to replicate its success on home soil. Now, with his partner and co-founder Julie Wagstaff, they have both been inducted into the ActionCOACH Hall of Fame and this month Brad Sugars recognised Ian’s outstanding service with the award of Founder’s Club life-time membership.  Ian and Julie have risen through the ranks to lead the most successful country within the global franchise network.  

Ian is the first to admit time has flown by, saying, “It feels like yesterday when I met Brad Sugars for the first time – but what an experience it’s been. Right from awarding the very first franchise, joining forces with Julie to unite the regions of the UK through world-class support, to today where we’re sharing what works with the global network and driving a philosophy & practise of Kaizen throughout our UK team.  

“It’s been a blast thanks to the character of the people around me; the calibre of our franchise partners and the franchise support team members is second to none. We don’t just say that we have a sense of community, we live and breathe it every day. I couldn’t imagine waking up every morning and doing anything different – tackling business failure is my passion and helping others to achieve the lifestyle they deserve makes all of our hard work worth it.” 

The couple also received the award for Country of the Year for an incredible 13th year in a row, highlighting just how much they invest into the growth of the team and brand in the UK. Following a year of highs and lows for everyone, the pair have shown tenacity and vigour to help not just their franchise partners to survive and thrive but thousands of business owners too. 

At risk of offending some Scottish football fans, Ian observes, “Most years, only two teams are capable of winning the Scottish Premier League – Rangers & Celtic – but since its foundation in 1890, the record number of consecutive league titles for Rangers and Celtic stands at 9… to win a league of over 80 countries for 13 consecutive years, scored on average income of business coaches and net growth of the business coaching team, and consistently beat great countries like China, Russia and the USA, is testimony to everyone in our UK team.”   

The conference wasn’t short of other UK winners either, recognising their successes within their local communities across the UK. The list includes father & son business partners, Gary & Steve Mullins, honoured with induction into the ActionCOACH Hall of Fame; James Burke and Parag Prasad being crowned ProfitCLUB and ActionCLUB Coaches of the Year respectively; and Kevin Riley winning the 2021 Community Impact Award for the volume of business & livelihood-saving gifted business coaching sessions & webinars his Warwick franchise offers to local business owners.

Kevin Riley’s latest in his string of awards highlights how much an ActionCOACH franchise can positively impact on its local economy; during the last 12 months, Coventry & Warwickshire clients have grown their income by a staggering total of £31million.

Kevin says, “I’m astounded by that figure myself, to be honest. Whilst I would like to take credit, I think the applause needs to be directed towards my wonderful clients. Without them, I wouldn’t be able to come to work every day and love what I do, and without them we wouldn’t be seeing results such as this. They have all shown determination to tackle the pandemic and emerge even stronger. I couldn’t be any prouder.”

In a time when it’s crucial to celebrate the great moments in life, ActionCOACH is leading the charge. And with sights firmly set on the next 20 years, it’s clear that they won’t be stopping anytime soon.  

Other articles

ActionCOACH continues year of success with top 20 spot in the UK’s franchise elite list

ActionCOACH UK is proud to announce it has been ranked no.20 in the prestigious Elite Franchise Top 100 (EF100), marking a significant milestone in its journey as one of the...
Read more

ActionCOACH celebrates fourth consecutive win at the Great British Franchisee Awards

ActionCOACH franchise partner Jenni Morgan has been named a winner of the Great British Franchisee Awards (GBFA) 2025, recognising the outstanding success of her ActionCOACH Wakefield business. This marks the...
Read more

ActionOPTIONs – a new chapter in franchise investment

Franchising with ActionCOACH has always evolved with the times. At first, it was a non-exclusive territory model where individual coaches worked with any business they gelled with. Then came exclusive...
Read more

ActionCOACH UK nears £100,000 milestone in memory of Kent Rhodes

In June 2025, the ActionCOACH community joined together to take on the Cleveland Way Walk in North Yorkshire, in memory of franchise partner Kent Rhodes. The annual event, now in...
Read more