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Demand for artificial grass grows worldwide year on year - a demand met by Trulawn.

A Trulawn Franchise is a management franchise with no manual labour by you required. Instead you’ll be taking care of the sales and marketing aspects of your territory, as well as oversee the general operations of your business. We support you with initial and ongoing training, lead generation, and a tried-and-tested marketing strategy so you’re never in doubt about how to be successful.

Investment Amount:
£10,001 - £20,000
Industry Sector(s):
Building and Maintenance, Environmental, Gardening Franchises, Home Improvement Franchises
The British & International Franchise Exhibition

Artificial grass banner

Trulawn is a management franchise with HIGH EARNING POTENTIAL in a growth sector

Demand for our products and services has surged again. 2020 was our busiest year to date but March 2021 our sales hit an all-time high – totalling + 344% of last years!

Our business started in the Berkshire area with a modest investment of a few thousand pounds and has since grown to have a multi-million GBP turnover. The business is based on a tried and tested operational strategy:
Marketing > Enquiry > Quote > Installation > Maintenance (recurring)

Demand for artificial grass grows worldwide year on year. As such, installation services are an excellent model to be franchised and operated via exclusive territories throughout Britain.

Who we are looking for

We are looking for business-minded people, perhaps with experience in sales or business management, or who have operated their own business, who are looking to put the effort into building a substantial enterprise.

Our aim is to set-up a select number of strategically located franchises throughout the UK which each can develop into covering a large area - following the exact strategy as Trulawn itself.

We need gifted, hard-working individuals with a can-do attitude to take up this rewarding challenge.

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Running a Trulawn franchise

As the franchise owner your job will be to build your team up and oversee the activities of the business. Following our suggested business plan you will grow from operating one territory and one team to operating three territories and five teams over a five-year period.

Within 3 years you could have a potential salary of £164,222 • After 5 years you could sell your franchise for over £1,000,000*

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Covid-19 has forced us to rethink our local marketing strategies. Whereas before social distancing and lockdowns we would carry out lots of interpersonal activities such as product displays, exhibitions, local shows, fairs – we now do nearly all the marketing online. This allow us to remove part of the franchise package relating to the product displays.

The result is that we can now offer our franchise package for only £16,995 plus VAT!**

We are confident there is no other opportunity out there for such a low buy in cost that offers a realistic 6-figure income and 7-figure business valuation.


We no longer have opportunities in London, Middlesex, Bucks, Berkshire, Surrey, Hampshire, West Sussex, Leeds, Aberdeen. Apply now before your area is snapped up! We have a surge in demand for our products in the following areas:

Leicester, Bristol, Exeter, Cardiff, Plymouth, Coventry, Newcastle, Canterbury, Wolverhampton, Nottingham, Cambridge, Lincoln, Hull, Peterborough, Glasgow, Edinburgh. If you are in or near any of these areas please get in touch asap.

Advantages at a glance

  • No experience necessary – full training provided.
  • Ongoing support with a dedicated business development manager.
  • All the machinery you need to get started is included in the start-up cost.
  • Sales leads provided directly from head office.
  • Your own online customer management system – send quotes and invoices automatically, record all communication with ease.
  • Management service fee 6% of turnover and drops to 3% in year 2.
  • Natonal marketing contribution is 4% of turnover.
  • Fast ROI and excellent earnings potential.
  • Relatively low start-up costs.
  • Recurring revenue from customers via lawn maintenance service.
  • The only artificial grass company with fully recyclable product options.

*Figures calculated based on the performance of a head office installation team in the GU postcode area. An area the same size as a franchise territory.   **also required = van, launch marketing fund, working capital.

Request Information

Craig Norford, Trulawn Leeds South East

Craig, centreCraig (pictured centre) launched Trulawn Leeds South East in 2020, covering the North, East and South of Central Leeds and the surrounding area to the South East.

Craig comes from a property management and grounds-keeping background. Having worked for hotels and golf courses in his early career, he was exposed to the benefits of artificial grass many years ago when it was a relatively new product.

After his local council took over the golf course he was running he was offered a position with them covering the management of various grounds around the city. He eventually grew to manage three teams of staff of around 50 people. During which time he developed experience with the varying facets of successful management and his confidence as a leader rose.

Craig first considered starting an artificial grass business in 2004 but there were no franchises offering this product at the time, and he didn’t feel he had the experience to go it alone.

Fifteen years later and the itch to run his own business had not gone away. Still having the confidence in the product that he had seen the potential in all those years before, he started looking online for artificial grass franchises.

Out of all the various offerings, he decided that Trulawn looked like the best fit and decided to contact us. Having arranged a meeting with the Franchise Sales Manager and one of the company directors, Craig felt sure he had found the package he was looking for.

Craig has a wealth of knowledge and experience and most of all a confidence in the product we sell. We look forward to helping him build on his success!

Thank you for your interest.

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