International Franchisee Recruitment

Expand your brand in the UK!

Recruit your future franchisees at the UK’s flagship franchise exhibitions – exclusively supported by the British Franchise Association.

Your trusted franchisee recruitment partner

With over 30 years of experience in the franchisee recruitment market, Venture Marketing Group (VMG) are the perfect partner to help you launch or grow your franchise network in the UK.

The Franchise Exhibitions – organised by VMG with the exclusive support of the British Franchise Association – take place each year at Olympia London & the NEC, Birmingham. Each event is supported by a big-budget, nationwide marketing campaign.

This – paired with the combination of exciting franchise brands, high-quality educational content and professional advisors in the heart of the capital – ensures the event attracts serious investors.

Why work with us?

30+ years of industry experience

Effective multi-channel approach

Unparalleled reach across the UK

Quality lead generation

Interested in showcasing your franchise brand?

Get in touch today to learn more about our ready-to-exhibit packages in the International Pavilion.

Contact us

Hear from previous exhibitors:

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“This exhibition has delivered quality enquiries – a great number of prospective franchisees! We’ve already booked follow-up appointments and look forward to further discussions with the rest of the leads we’ve collected. Visitors have clearly done their research before attending which is a real positive. Plus the VMG team have looked after us very well throughout.”

Tutor Doctor (Canadian brand) Country Manager
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“We’ve had a great two days with a very high quality of leads, including those interested in investing in a Master Franchise. The support from the VMG team was perfect and very thorough.”

La Maison du Savon de Marseille (French brand) Owner
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“The research that has gone into finding the right candidates for Sbarro as part of the pre-qualified prospects package is impeccable and has ensured that I can make the most out of my visit to the UK. The customer service from the whole team is second to none.”

Sbarro (American brand) Vice President – Franchise Development
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“The Franchise Exhibitions are a regular fixture in our diary. The quality one-to-one conversations we are able to have with a targeted audience allow us to fully showcase our business and to find our next franchisees.”

Minuteman Press (American brand) Area Manager
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“I am extremely impressed with this event. The attendees have been well-researched, focused and ready to invest. I’ve spoken to people with the potential to be single-unit operators and multi-unit franchisees, both in the UK and abroad.

I’ve attended many trade events and The British & International Franchise Exhibition really stands out in terms of the ratio of strong leads. Overall, this show has been much more successful for me than other similar events!”

Cavavin The Wine Shop (French brand) CEO
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“It’s testament to the effectiveness of the these events that we have recruited six franchisees from the last two events – three from each exhibition.”

Mathnasium (American brand) Director Franchise Development UK
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“The British & International Franchise Exhibition is the most important event in the franchise industry. This is our second time exhibiting and we have met various contacts that have strong potential to become franchisees. We have had some really interesting and positive dialogues with visitors of a high calibre.”

BoConcept (Danish brand) Marketing and PR

Enquire today!

Get in touch with the team to find out more about our range of exhibitor packages.

Contact us today