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Visiting Angels

Join the most in-demand sector in the country

Our business has not only survived COVID-19, it has thrived. And we’ve supported hundreds of people along the way. Recession-proof and pandemic proof, Visiting Angels is the care business of the future.

Investment Amount:
£20,001 - £50,000
£50,001 - £100,000
Industry Sector(s):
Care Franchises, Health & Beauty, Management Franchises


Our business has not only survived COVID-19, it has thrived. And we’ve supported hundreds of people along the way. Recession-proof and pandemic proof, Visiting Angels is the care business of the future.

Why and how to continue to grow through challenging times

Whilst many industries and sectors are looking for their ‘new normal’ the care sector has continued to grow throughout the pandemic. Visiting Angels has seen a dramatic increase in both the demand for our services and for our franchise opportunity, as the entire nation has turned to social care companies for support.

2020 Q2 growth snapshot:

  • 20% increase in business
  • Franchise network doubled in size
  • 8 franchisees trained in the last month
  • First UK office delivering over 1200 hours of care a week
  • Industry leading staff retention levels
  • Carer applications at an all-time high
  • Nationwide recognition and demand for our essential services.

The opportunity in the market

The care sector has always been a growing market, and it always will be. The coronavirus pandemic has further added to both the need, and the opportunity, for a business like ours. Society continues to change its view on the type of care that individuals and loved ones should receive; the feeling being that people are safer at home. As such, demand for the Visiting Angels service is set to keep rising, now, and into the future.

31% of people now say they are less likely to want
relatives to be put in care homes*

Care has always been big business. Outside of the current situation, increased life expectancy, better living conditions and pharmaceutical advancements mean people are living far longer.

  • By 2024, more than 20% of the population will be aged 65 and over
  • 1.9million people in the UK will be over the age of 85
  • A staggering 2.5million people in the UK will be over 85 by 2035

Whilst increased life expectancy is to be celebrated, old age brings with it a plethora of complications to health and wellbeing. Calling on the services of a care company is no longer a last resort, it’s a necessity.

*Research conducted by Hanbury Strategy, with support from the charity Independent Age in April/May 2020

The P-word

Profit. It isn’t a dirty word. It’s okay to want to make money in the care sector. At Visiting Angels, we trust that you want to make a difference too. We are confident that if you follow our model and employ our values you can replicate our results.

  • Six-figure turnover by the end of year one
  • £1million turnover in year three
  • Net operating profit of between 15% and 20%. 

The low-down on visiting angels

  Established in 1998 in the US

  600+ franchisees operating in five countries

  Global care giant with community-based values

  Launched in the UK in 2017

  First UK office won ‘best international franchise’ in under 12 months

  Shortlisted for the Great British Care Awards 2018

  15,000+ clients and provide work to 16,000+ caregivers worldwide

A care franchise. Done differently.

We’ve achieved global success by doing things differently: we put our carers first, with great rates of pay and work-related benefits so they can achieve real work-life balance. Something we call being career-centric. Why? Because only happy, loyal carers can give their all to clients. Many companies say they put their carers at the heart of their business, very few actually do it.

It’s no secret that carer recruitment and retention is an issue for UK companies. After 20 years, we know how to attract the right people and, crucially, keep them. Our staff turnover rate is already almost half the UK average.

Training, mentoring and support for life

Setting up a care business is a complex process. That’s why we’re with you every step of the way. And this is where our international size and scale really comes into its own. Our intensive training course includes a week at our Worldwide Headquarters in Philadelphia* plus a week at our UK Head Office. We provide regular, ongoing training for the life of your franchise. A combination of e-learning, live webinars, group and one-to-one sessions provide a comprehensive programme, designed to help you to be the best business owner you can be.

Pre-launch support: prior to launching your business, our expert team will guide you through essential set-up tasks like CQC registration, locating suitable premises and recruiting your Registered Manager. We focus on marketing and networking at this stage too.

12-week jump-start programme: upon launch, this intensive programme helps you get the best possible start.

Business support programme: we pledge to support you from day one, but most importantly, we’ll continue to support you for the life of your business.

*during lockdown restrictions, the US portion of the training is being delivered virtually.

Join the movement

We are proudly different, proudly carer-centric and proudly changing the lives of our franchisees, carers and clients. So, if you:

  Love the idea of owning a care business that does things differently

  Feel caregivers deserve to be celebrated and championed in our society

  Want to build a loyal team through respect, reward and recognition

  Believe that happy careworkers will deliver the very best service and support to clients

  Know that profit isn’t a dirty word but want to make a difference too

  Want to help change the care industry, for good…

…then you sound like a Visiting Angels kind of person. And we would love to hear from you.

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