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VIP Day Centre

Following specialist dementia training, the director of Valuing Individual People (VIP) Day Centre developed her idea of a sustainable day care business model with the aim of providing high quality care to individuals to live well with all types of dementia, sensory impairments and disabilities.

Investment Amount:
£20,001 - £50,000
£50,001 - £100,000
Industry Sector(s):
Care Franchises

VIP day care logo

What do we do?

Our centres provide constant supervision in an exceptionally caring environment through fully-trained, knowledgeable and compassionate staff. They can support with medication requirements, monitor food and fluid intake, carry out risk enablement assessments, and book appointments.

Our activities are based on whatever each individual would like to do and achieve with a wide range available including craft and art work, beauty therapy, gardening, cooking, golf putting, bowls, dancing and singing. The huge variety of sessions and games, provide mental stimulation while exercise sessions provide physical stimulation.

VIP Day Centre is going from strength to strength. Feedback from our members and their families shows the vital role we play in improving their quality of life. Our work has been recognised with awards from the International Dementia Awards, National Dementia Awards, Great British Care Awards and Winners of the Best Dementia Day Centre 2020 in the Midlands from the health and pharmaceutical society.

Natalie holds a Level 5 in both Health and Social Care and Business Management. Natalie is also a member of the local Dementia Action Alliance and is a regular judge at the Great British Care Awards.

VIP Day Centre has launched franchise opportunities for others to share in Natalie’s vision of offering everyone in the UK access to affordable, top-quality day care.


Franchise Success Story

Our Director Natalie had been working in various care settings over the course of 14 years, supporting people living with dementia, sensory impairments, and disabilities, when a family member became ill with dementia.

member with pony

Her grandmother needed 24-hour support but did not want to go into residential care and Natalie realised that there was very little affordable support in the area to enable her grandmother to remain at home. Although paying for domiciliary care ensured her grandmother was safe and well, she would still be left socially isolated from her friends and her community. 

With knowledge from her own personal experience, Natalie became convinced that there was a much-needed call for more support in the area for people living with dementia and their families.

Following specialist dementia training, Natalie developed her idea of a sustainable day care business model with the aim of providing high-quality care to individuals to live well with all types of dementia, and Valuing Individual People (VIP) Day Centre was born.

VIP Day Centre

VIP Day Centre has been open for six years and expanded into two locations.

Our centres value individual people and offer as much support as they need to take part in activities of choice that will improve their quality of life and ensure a positive and fulfilling experience.

We ensure our care is personalised to the needs of the individual through person-centred care plans and that individuals are at the heart of the decision-making process.

Working with local services and agencies to support people in an holistic way. We are dedicated to promoting the independence, well-being, dignity and peace of mind of all service users.


Who are we looking for?

We are looking to recruit franchisees with established businesses or for start-up opportunities, or experienced business people with a good local reputation and a professional, entrepreneurial approach. You should have, or be prepared to bring on board, care management experience with a minimum requirement of Level 3 in Health and Social Care Management.

You will be empathetic, compassionate, focused, ambitious, not risk averse, energetic, hardworking, approachable, a good communicator with pride and commitment to service quality. 

You will believe in value for money through excellence in service, will be attentive to detail, and organised and believe in supporting good people with good systems. 

You will be open-minded and innovative, appreciative of the need to develop, reward, and retain the loyalty of staff, focused on good practices and above all, will be ambitious to grow your business. 

What we offer - Operational On-going Support

We will train and support you in all areas of the business including:

  • Marketing
  • Business Information Systems
  • Central Management System
  • HR System
  • Accounting System

Following your initial training and support VIP has a dedicated Franchise Manager, who will work closely with you from your initial start-up and throughout your first year in the running of your business to act as your mentor, sounding board and business coach!

franchise team

We will support you with:

  • Continual development and updating of policies, procedures and systems to reflect lessons learnt and our understanding of best practice
  • Ongoing workshops with experts
  • Support with Award nominations to promote our brand awareness
  • Regular reviews to help you become as successful as possible
  • Continuous development of our sales and marketing systems 
  • Ready access to all your business supplies
  • CRM system with every document, risk assessment, policy and procedure you will need to run your business


  • Investment of between £39,000-£54,000 which includes working capital and the franchise fee
  • Franchise Fee is £30,000 (ex. VAT)
  • Royalty fee of 7% (ex. VAT) 
  • 2% Marketing levy
  • 5% Management Fee

The potential exists to significantly increase revenues.

Although we are unable to guarantee any level of financial achievement, as individual franchisee performance will have a significant influence on the success of the franchise, we will work with you to develop a detailed business model for your chosen franchise area.


Financial support:

  • This franchise will be applicable for a personal loan for business purposes
  • Successful applicants receive 12 months of free mentoring and exclusive business offers to help them succeed
  • All owners or partners in a business can individually apply for up to £25,000 each, with a maximum of £100,000 available per business
  • We work with accredited brokers who in turn liaise with the banks who will calculate how much money you may be able to borrow.


The franchise network works on the basis of clusters of areas. This allows us to group and intensify the support we provide, which in turn enables our franchisees to achieve better economies of scale.

We are currently actively seeking franchisees - either existing businesses or cold starts - nationwide.


  • Will my team and I be given training?
    The development of management and staff through training are important elements of our franchise proposition. Full details of our training program for franchisees are available on application.
  • What support and back-up benefits do I get?
    The Franchise Development Team will be there to help and guide you every step of the way.
  • Is an operations manual provided?
    An extensive Operations Manual forms the core of the franchise system. The benefits of the franchise are derived from the tried, tested, and proven methods set out in detail in the Manual.
  • Are all of my policies and procedures included?
    Yes, Head Office will provide all of the policies, procedures and documents you need to run your day centre.

Our Mission & Vision

Valuing Individual People is committed to providing high-quality holistic day care services to local communities in a stimulating and supportive environment where activities and care is person centred and planned around individual’s skills, abilities and aspirations, promoting social interaction, health and independence, boosting self-esteem and maintaining skills.

VIP Day Centre listens, responds, and delivers award-winning, affordable, quality care across the UK to ensure all communities have the invaluable support from VIP Day Centre.