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Orangetheory Fitness

Orangetheory Fitness is a heart rate-based group workout that combines science, technology and expert coaching to help members live a longer, more vibrant life. Our workout is backed by science, designed to supercharge your metabolism and cardiorespiratory health for more results.

Investment Amount:
£250,001 - £500,000
Industry Sector(s):
Fitness Franchises, Sports Franchises, Women In Franchising

About Orangetheory Fitness

Orangetheory Fitness is a heart rate-based group workout that combines science, technology and expert coaching to help members live a longer, more vibrant life. Our workout is backed by science, designed to supercharge your metabolism and cardiorespiratory health for more results.

Orangetheory is based on the science of five-zone heart rate-based interval training:

• Designed to boost metabolism
• Burn fat and more calories
• Improve your cardio metabolic
• Cardiorespiratory
• Mental health

We use connected technology to track performance, so members can view their detailed results in real-time, and monitor progress over time.

Our proprietary heart rate monitor tracks personalized performance data, guiding members toward optimal results. Each workout is led by a certified coach to ensure members of all fitness levels and abilities can be successful and continually challenge themselves. Our workouts are meticulously designed and tested by our team of certified fitness experts and delivered by one of over 6,000 Orangetheory coaches across our studios worldwide.

We make it easy for you to push yourself to be your personal best and give you more.
MORE results. MORE confidence. MORE Life.
Whether you're looking for an intense workout or an enjoyable way to stay in shape, Orangetheory's group fitness classes have you covered. Get ready to take your performance to the next level!

Background of Orangetheory Fitness

Ellen Latham wanted all people (regardless of age, shape, size or ability) to be successful and achieve life-changing results. She knew the workout needed to be rooted in science and led by coaches in an inspiring community environment. Today, Ellen’s vision is enhanced with technology to track members’ progress, in more than 1,500 studios worldwide. Millions of lives have been positively impacted by what we do in our studios every single day, one hour at a time, and we’re just getting started.


Why Orangetheory Fitness

In the last year alone, Orangetheory Fitness has featured in countless leading global and industry media titles including The Sunday Times, Daily Mail, Daily Telegraph, Health Club Management, Welltodo and ukactive.

Our recent feature in The Times in particular highlights the investment Orangetheory Fitness is putting into franchise expansion globally and our features in Welltodo explores the opportunities franchisees have to really localise their studios and take them to great new heights, with Orangetheory’s support.


Awards & Achievements

2023 - #85 Entrepreneur Franchise 500
2023 - #67 Franchise Times Top 400
2022/2023 - Brandon Hall Group HCM Excellence Awards
                         Gold in Creating an Extended Enterprise Learning Program
                         Silver in Best Advance in Creating a Learning Strategy
                         Silver in Best Use of Mobile Learning 
                         Bronze in Best Unique or Innovative Learning and Development Program
2023 - PR Week Best Mother’s Day Campaing for Mother’s Other Day
2023 - Franchise Business REVIEWS Most Innovative Franchise
2023 - Listen 360 Loyalty Champion – Awarded for Excellence in Customer Loyalty
2023 - Top 25 CFO’s of Miami – #2 Orangetheory CFO, David Hammer


Franchising with Orangetheory Fitness

Franchising with Orangetheory Fitness opens up a world of possibilities. It includes ongoing support to build your business from online trainings on our Orange University learning platform, monthly training sessions with our Sales and Fitness teams and more. We develop the workouts, so your coach teams focus on growing as coaches and do not need to spend time programming the classes.

Upfront costs to open a new studio can vary by location, however, the standard range is from $400-600k USD. This includes the franchise license fee, all equipment, construction, and 3 months operating costs. We also continue training and support for no additional cost during the license term. We can connect prospective franchisees with HSBC.

Within England, we are currently located in Fulham, Wandsworth, Islington and Bromley. Within the UK, we are planning to expand outside of London and into Ireland. In addition, we are currently in 25 countries including Canada, England, France, Germany, Japan, and Spain. We are open to expansion in LATAM and EMEA.

Are you passionate about helping people live healthier, more fit lives?
We are looking for enthusiastic candidates who want to continue our mission of bringing more life to more people. If you have minimum $500k liquid capital, then let's connect. 

Request Information

“As part of my due diligence on Orangetheory, I spoke with a lot of existing franchisees, familiarized myself with the business model, tried the workout and loved it, and saw the brand continue to grow. But you only get a sense of how a company is as a partner after you sign the dotted line and become a franchisee. Frankly that’s when I understood the worth and value of the company I was partnering with. The level of support I receive as a Master franchisee is bar none. Our teams are in constant communication and that has shortened the learning curve for us in our growth here regionally.” –

Khaled Jafar
Master Franchisee, Orangetheory Fitness GCC

Thank you for your interest.

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