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Award Leisure

Award Leisure is a family-run business that has become the UK’s leading franchised retailer for premium hot tubs, swim spas and outdoor leisure products.

Investment Amount:
£50,001 - £100,000
Industry Sector(s):
Gardening Franchises, Home Improvement Franchises, Latest Franchises, Retail Franchises, Specialised, Travel & Leisure

About Award Leisure

  • Three levels of investment from £85,000
  • Return on investment in year one
  • Affordable luxury product range
  • The largest growing industry in the UK
  • Become part of an exciting brand
  • Unique and exclusive products
  • Protected dedicated territories
  • Lending and funding options available
  • Family-run business
  • 100% support from day one
  • Exciting franchise incentive schemes
  • 40% profit margins
  • Ongoing training
  • Marketing support
  • Year-on-year increase in customer demand


The package

The Award Leisure franchise fee is £21,500.

This includes operating systems, corporate clothing and initial training, etc. The total capital investment is between £85,000 and £95,000 (dependent on showroom size), which includes the franchise fee and additional start-up costs, such as shop-fit budget, initial stock, vehicle signage, tools, office equipment and franchise launch budget.

We have our team of experts with proven success on hand to fully support you through every step of the process to ensure you and your Award Leisure franchise has the best possible chance to be successful and achieve fantastic results.

We help guide you to secure the best site in the right location. With our exceptional relationships with suppliers for marketing, printing and signage, products, and design of your showrooms, we will be sure to have you up and running in no time!

Our promise

OPEN: People with energy and enthusiasm
HONEST: People who treat customers and colleagues with respect
TRANSPARENT: People who take responsibility and deliver what they promise
LISTEN: People who take pride in working within a professional family business
UNDERSTAND: People who demonstrate integrity, respect and teamwork
ENGAGE: People who look and act professional

What is Award Leisure?

Award Leisure is a family-run business that has become the UK’s leading franchised retailer for premium hot tubs, swim spas and outdoor leisure products with exceptional value for money. With over 30 years’ experience in the garden leisure sector, Award Leisure has gained unrivalled recognition from both the industry and manufacturers in the form of multiple awards. This includes the latest honours from Canadian hot tub manufacturer Coast Spas for exceptional growth, sales and outstanding customer service. We have also been acknowledged for fitting the most hot tubs in the UK.

We have seen increased customer demand throughout the UK for all of our products and services, alongside growth of at least 30% year on year. Our systems are proven, our products are highly regarded, and, with franchise growth throughout the UK, our brand reputation and recognition will increase significantly. The UK home leisure market is now worth billions and the sector is projected to continue growing as ever-increasing numbers of people look to spend time outdoors.

Watch this space!

Our award-winning showrooms attract customers from far and wide throughout the UK. Award Leisure currently has stores covering Warwickshire, Lincolnshire, Hertfordshire, Cheshire and Birmingham.

Our aim is to continue to grow the brand throughout the UK and to award up to 50 successful franchisees their own store and protected territory by the end of 2021. We want to be able to furnish every garden in the UK with our luxury products, outstanding service and exceptional value for money.

Discover an exciting opportunity

Our franchise model is based on delivering an exciting showroom experience combined with a strong brand identity, creating an attractive customer destination.

Award Leisure has created a business model that is robust and profitable with a long-term future that generates marketing buzz, customer excitement, sales growth and customer longevity.

Setting up your own franchise entails finding the right location and retail premises to showcase an extensive product range, including:

  • Hot tubs
  • Swim spas
  • Wood-fired pizza ovens
  • Log cabins
  • Gazebos
  • Saunas
  • BBQ huts
  • Drinks coolers
  • Chemicals

Our exciting concept is so much more than just a retail showroom - we pride ourselves on being a 'one stop shop', delivering everything from site surveys and hot tub testing to sales, service and installation. Our proven operating systems help mentor our franchisees on the maintenance of all of our products, creating customer loyalty and satisfaction. With this support, all franchisees have the benefit of residual sales, referrals, repeat business and service work for many years thereafter any sale.

What does being a franchisee entail?

Setting up an Award Leisure franchise entails finding retail premises in the right location to showcase the extensive product range of exciting and exclusive outdoor luxury leisure products. The role of an Award Leisure franchise owner is stimulating, enjoyable and highly rewarding. Attractive margins are achieved by product sales, service contracts, and installation and maintenance of luxury hot tubs, gazebos, cabins, saunas and swim spas.

As the UK climate is getting warmer, far more people are looking to spend more time outdoors. The garden leisure market is now worth billions and the sector is projected to grow even more. Award Leisure aims to help create the magical leisure lifestyle experience for consumers to share with friends and family in the comfort of their own home.

As this is a management franchise, no previous industry experience is necessary. If you have a sales or management background, or the ability to network, engage and develop strong business relationships – as well as having the drive and passion to grow the business in your chosen territory – you would be ideally suited to running an Award Leisure franchise.

Residual value, referrals and repeat business are generated from developing strong client relationships through service contracts. With the help of internal marketing systems and head office support, this enables all our franchise businesses to have a profitable long-term future, sales growth and customer excitement.

Award Leisure Franchise provides business owners with comprehensive training in the company’s technical systems, retail strategy, sales methods, product knowledge, software applications, admin and accounts. Award Leisure’s head office team works directly with you to ensure your business has the best possible chance of success and will meet any challenge you may face in your new business.

Ready for something different?

We are looking for like-minded, passionate, hardworking and driven people to join with us in partnership to become an Award Leisure franchisee.

With over 6,000 customers in our portfolio to date, we recognise how in demand our products and services are, especially when delivered with our processes and to our high standards.

Franchise benefits

  • 100% proven turnkey strategy to reduce risk
  • Carefully chosen portfolio of luxury products with unique selling features
  • Year-on-year increase in consumer demand
  • Performance-driven incentives
  • Customer management systems
  • Unique lead generation
  • Marketing support
  • Ongoing training
  • Multiple franchise locations encouraged

Our turnkey strategy is 100% proven; with our carefully chosen portfolio of luxury products, unique selling features and year-on-year increasing consumer demand, we have a ready-made recipe for your success. Award Leisure offers a unique proposition: making money and having fun. Isn’t that what you are looking for in a franchise?"

Mark Anthony, Managing Director of Award Leisure

What to do next

If you want to know more about becoming an Award Leisure franchisee, click the ‘Request Information’ button below and fill in the form provided. We will then send you a brochure on the franchise proposition giving you all the information you need.

We also offer open days throughout the year to visit one of our stores and meet the team! This is a perfect opportunity to see one of our franchises in action and ask any questions.

Request Information

Award Leisure Birmingham

Formerly the sales director for a successful solar energy business, Simon Baggaley has taken the leap to fulfil his lifelong vision of being his own boss after wanting autonomy and to be in charge of his own destiny.

He says: "I love working in small teams and now I will have the chance to build a team around me. Franchising itself interested me as I get the benefit of a franchisor's experience and I can hit the ground running."

Simon has always had an enthusiasm for hot tubs and the luxury garden leisure lifestyle. By collaborating with Award Leisure, the UK’s only luxury outdoor leisure franchise, he has been able to achieve his dream while working in an industry he is passionate about.

He comments: "There were other opportunities in the industry that I considered, but it wasn't just the fact that the Award Leisure prospect was a franchise that made me decide. I had done extensive research into products and competitors, and firmly believe that the Award Leisure business model and product range is the best in the industry."

Having been employed for over 30 years, Simon admits it was a daunting decision to finally follow his aspirations and commit to owning and building a new business. But with the support of Award Leisure and his loving family and friends, the future looks bright and he is very excited about the year ahead and his future prospects.

Simon adds: "I have had excellent support and engagement from Award Leisure throughout the process. I get the feeling I'm part of a team working towards a common goal: opening a new outlet in a new territory for mutual benefit. I think they are as excited as me about it! I feel the franchise model they have put together is very professional and well run."

With yearly sales projections of 30 units, Simon has an ambitious yet achievable personal target of selling 50 units in 2017. Having found a fantastic showroom in a popular location, Simon will be smashing his forecasted sales in no time. Award Leisure is looking forward to what’s in store and supporting Simon in reaching his goal!

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