Exhibitor testimonials
The Franchise Exhibitions offer you the chance to meet thousands of prospective franchisees face-to-face in an environment designed to support them on their franchise journey.
Organised by Venture Marketing Group (VMG), with the exclusive support of the British Franchise Association (bfa), The Franchise Exhibitions showcase industry-leading franchise brands alongside unparalleled educational content to attract serious investors. With 30 years of experience in the franchisee recruitment market, VMG has supported the growth of many of the UK's most successful franchise brands. But don't just take our word for it!
Here's what exhibitors had to say about The National Franchise Exhibition 2022
“As always, the quality of leads has been excellent. Prospects are asking really good questions and are serious about investing. Attendees have come from a really diverse range of professional backgrounds and travelled from as far as Scotland, London and further afield. Visitors have been at all steps of their franchise journey, from first-time investors through to multi-unit operators.”
Paul Murphy - Flip Out
"We came to the UK to expand our international footprint and found The Franchise Exhibitions to be a great opportunity to find the right people. We have been exhibiting for 3 years - both in Birmingham and London - and the quality of leads is good. Visitors are here specifically to find a franchise to diversify their portfolio or build a family business. In comparison to other avenues of lead generation, the candidates we meet at these events are more serious investors."
Michael Therrian - Little Caesars
“As a company, we do over 100 trade shows a year and this is easily one of the most organised and well-attended shows we exhibit at. We want to grow in the UK and this show was perfect as it drew in investors actively researching their options within franchising."
Jeff Klingberg - Signarama
"Dream Doors have been coming to The Franchise Exhibitions for 20 years. It’s a great part of the recruitment programme, as it’s important for us to meet people face-to-face.
People entering the franchise industry - potentially for the first time - get to meet accountants, solicitors, brands, and other advisers which gives them a better understanding of the franchise industry as a whole, as well as individual brands. As a result, we meet some very strong candidates at the exhibitions who often go on to be very successful franchisees.”
Alex Waite - Dream Doors
"For us, as a new brand coming into the UK market, it's important to get the right exposure - this exhibition has been the start of a new chapter in Studio Pilates' history!
Personally, I've attended Franchise Exhibitions regularly since the 70s with a range of different brands and have stayed loyal to the concept of face-to-face events as an essential part of the marketing mix. They are a core part of expanding awareness within the franchise community and amongst potential investors, so that's why we support The Franchise Exhibitions."
John Scott - Studio Pilates
“This is the best exhibition we’ve done in 5 years! We’ve had lots of excellent conversations with really engaged prospects who are actively looking to invest."
Ben Brookes - Agency Express
“What primarily attracted us to come to The National Franchise Exhibition was to recruit new franchisees, but it is also a great place for franchisors and franchisees and the support network of businesses to meet.
Everyone likes a bit of face-to-face! As a visitor, you can find out a lot of information - instead of back-and-forth emails, you can ask on the spot. You can also get a pretty clear idea there and then whether a franchise is the right opportunity for you. There are a lot of options here and it’s a great way to explore what kind of franchisee you want to be. As an exhibitor, you get the opportunity to meet exceptionally strong candidates. In the first couple of hours alone we had a number of serious leads - 3 for multi-unit deals. It has been very productive for us!”
Hugo Ushida - Mikos Gyros
“The quality of leads we collected at The National Franchise Exhibition has been fantastic. As always, the team have looked after us well and the organisation has been spot on.”
Stephen Trezona - Clear Brew
"Exhibitions are critical to our franchisee recruitment. They give you the opportunity to have formal or informal discussions with potential franchisees and also network with other industry professionals. The clue is that we keep coming back! It's not cheap to exhibit, but when you get the return on investment, it gives you the motivation to book again!”
Neil Randall - Anytime Fitness UK
"People that are genuinely interested in investing in a franchise tend to come to The Franchise Exhibitions. We’ve been coming for the last 5 years, and we generate quality leads from these events.
Now and again, you get people that are exploring and not quite ready, but I still think that’s part of the journey. So it may not be this show, it may be the next show after that, that you find that franchise partner is ready to make their decision. It’s a journey and a process.”
Adrian Ayres - Puccino's
"We've been exhibiting at this show for 25 years, and we wouldn't keep coming back if we weren't getting results. The benefit of coming to The Franchise Exhibitions is that you get to meet people face-to-face - they're an audience willing to listen. We've typically done very well from these events. Personally, I have recruited over 100 franchisees from The Franchise Exhibitions operated by Venture.”
Nigel Mayne - Tutor Doctor
“I’ve exhibited with a former brand at both of The Franchise Exhibitions and had great success with it! Launching Pokerrito as a new brand, I knew this show would be well-attended and I knew the people coming would be serious investors.
The thing that has brought me back to this exhibition is that it has good energy. The people that come here are genuinely looking to buy a franchise! We've had a lot of interest but that's not unexpected. I've never done a Franchise Exhibition where we haven't had great success!”
Doug Williamson - Pokerrito
"We attend The Franchise Exhibitions because the quality of the potential franchisees we meet is a key criterion when we are choosing where to allocate our budget - we need a return on investment!.
We've had some very good conversations - we've been talking to some very interesting and smart people and are excited about the leads we have to follow up on.”
Matthew Chapman - Snap Fitness 24/7
“The Franchise Exhibitions yield brilliant results for us - we always meet great people, today we have met people that have flown down from Edinburgh and some that have driven up from Bristol. You've got to be here to grow your business as far as I'm concerned.
This time last year, we met a representative from GIT-ZONE at The National Franchise Exhibition called Ehab Adib who went to invest in the master franchise license for Egypt, Saudi Arabia and UAE. Their Zerodrytime business was launched in September 2022, with the first franchisees due to launch in January 2023.
We’re looking forward to developing the Zerodrytime concept across the continent and it’s all thanks to this event! Excellent, as always.”
Dean Davis - Zerodrytime
Speak to the franchise sales team to discuss how you can exhibit at upcoming exhibitions.
To book a stand at one of our franchise events, call the franchise sales team on +44 (0)20 8394 5207 or email franchise@vmgl.com.
Read testimonials from recent events:
Testimonials from The British & International Franchise Exhibition on 10 & 11 June 2022
Testimonials from The National Franchise Exhibition on 4 & 5 October 2019
Testimonials from The Northern Franchise Exhibition on 22 & 23 June 2019
Testimonials from The National Franchise Exhibition on 15 & 16 February 2019
Testimonials from The British & International Franchise Exhibition on 1 & 2 February 2019
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