Pip Wilkins, chief executive
Through national campaigns, we’ve showcased the truly life-changing impact that franchising can have… The f-word is no longer simply one of the business world’s best-kept secrets"
The times they are a-changing. The perception of franchising is shifting – and not before time.
Those of us in the sector know it as one rife with opportunities, and one that has outperformed the wider economy in both good times and bad; with
Now, more people who are on the outside looking in are beginning to notice and understand its potential impact on individuals, companies, job creation, local communities, and regional and national economic prosperity.
A look at what’s been happening in recent months, and what’s on the way, confirms it: the f-word is no longer simply one of the business world’s best-kept secrets.
At the British Franchise Association (
But in harnessing the power of the incredibly close-knit and supportive
Journalists and influencers are more aware of what’s happening in this dynamic and driven part of the economy, and we’re fielding more enquiries than ever before for contributions, features, comment and articles. That’s great news for everyone.
Of course, there’s still a lot more to achieve, which is why we’re so pleased to have an external relations committee as part of the
Going hand in hand with this, I was absolutely delighted in July to welcome Emma
Emma’s arrival and the new committee signify the importance we’ve placed on increasing the profile and scope of the sector with the right people at the right level. They’ll be reaching today’s decision makers and tomorrow’s franchisors and franchisees. It’s an incredibly exciting time for outward-facing activities and we look forward to working closely with the community to maximise benefits.
While it’s crucial to attract more people to the sector, it’s no less an imperative for the
That’s why September saw the launch of our new online, video-based training programme in conjunction with Lloyds Bank: the Prospect Franchisee Certificate. Designed to give every potential franchisee the best possible start in business, it combines advice on everything from researching an opportunity, to profit and loss statements and cash flow forecasts.
Modules are followed by an assessment and, at the end of the programme, individuals are armed with a vast array of knowledge that will make them a better business owner, as well as an accreditation that you as a franchisor can take great comfort in.
I encourage every franchisor to make taking the course a key step in their recruitment process. It’s free, will highlight your highest-calibre prospects, will help you avoid time wasters, and will allow you to focus your efforts on serious candidates with a sound understanding of your business model. Who wouldn’t want that?
The ethical franchising community has never been stronger or more visible than it currently is. That’s to the advantage of all of us in it, from owner-operator franchisees to globally renowned business leaders and professionals. Together we’re raising the bar and changing perceptions: the f-word is making itself heard.