Growing Your Own Business Workshops

Friday 16 February 2018

11:15 - 12:00 | Raising finance through crowdfunding 

Speaker: Sonal Shah & Haico Van Der Steen

• An introduction to crowdfunding 
• How crowdfunding works
• What investors and borrowers are looking for
• The three key points when considering crowdfunding

12:30 - 13:15 | Likes in your pocket – managing your social media whilst on the move

Speaker: David Glenwright

• 80% of time spent on social media is on a mobile device
• Manage social campaigns whilst on the go
• Explore the free mobile apps that are available to help schedule content etc

15:00 - 15:45 | The Power of PR

Speaker: Peter Murray

• What is PR and how can it help firms grow?
• What makes a good story and how can you secure coverage in the traditional and new media?
• PR dos and don’ts & examples of successful PR for SMEs

Saturday 17 February 2018

11:30 - 12:15 | Buy-ology – welcome to the freemium generation

Speaker: Adrian Marks

• Learn how to generate an endless stream of enquiries and customers online 24/7
• How to leverage online and social media triggers to get customers spending more money
• Learn how to align your marketing and sales activity to how customers now buy in this social digital world

12:30 - 13:15 | Business planning made simple

Speaker: Chris Roberts

• Why you need a business plan
• How to prepare your business plan
• How to use your business plan

13:30 - 14:15 | SEO: Search engine marketing 101

Speaker: Antony Tattum

• What is search engine marketing?
• How can you effectively implement it?
• Hints and tips from leading SEO experts