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Walfinch offers an alternative to care homes. We know that more than 9/10 people say that if they need care, they would prefer to receive it in their own home. Walfinch franchisees help address this need by offering home care to clients in a caring professional way with integrity, excellence, teamwork and fun. 

Investment Amount:
£20,001 - £50,000
£50,001 - £100,000
Industry Sector(s):
Care Franchises

About Walfinch

Walfinch provides personalised, high-quality home care. You don’t need care experience as you don’t do the care work yourself.

9/10 people say that if they need care, they’d prefer to receive it in their own home. An alternative to care homes, Walfinch franchisees address the need to remain independent at home.

You’ll be providing hourly visiting home care, as well as 24/7 live-in care so you’ll have multiple streams of revenue.

Growing Need

You’ll be providing a much-needed alternative. Over 430,000 people live in care homes in the UK. Life expectancy for care home residents between 2021 and 2022 was just 7 years for people aged 65-69. Life expectancy for non-care home residents in the same age group was over 23 years, so your services will reduce the quick deterioration observed in care homes (ONS).

Not only that, 9 out of 10 people say that if they need care, they’d prefer to receive it in their own home.

You’ll have access to a growing and under-served market. The number of over 85s in the UK, the group most likely to need home care, was 1.6 million in 2018. By 2048, this is projected to rise to 3.5 million and 5.1 million by 2066 (ONS).

Walfinch Home Care Services

You’ll be in demand. Requests for care were 6% higher in 2021 than in 2015/16 and requests exceeded 2 million for the first time ever in 2022-2023 (The King’s Fund).

Your market is far bigger than just the elderly. There were 22.2% more requests for care from the working-age population in 2022 than in 2015/16 and 900,000 additional working-age adults were living with a disability in 2021 than in 2011 (Institute for Government).

You’ll have potential clients from the start. More than half a million people were waiting for adult social care in May 2022 and the proportion of those waiting more than 6 months reached 36.5% in March 2023 which is up from 20.2% in November 2021 (Home Care Association/Institute for Government).

You’ll be in demand all year round so you’ll experience continuous growth, and you’ll have multiple sources of income because you’ll be offering a range of specialist services to lots of different age groups including hourly visiting care and 24/7 live-in care.

Your Time, Your Terms

When you buy a franchise, you have full control of your own time.

Ian Thompson, who runs Walfinch Welwyn and Bishop’s Stortford, and who is in Walfinch’s top 5 for turnover, worked in the financial sector before joining Walfinch.

Ian wanted to spend more time with his wife and 3 young boys but he worked long hours in London as an equities trader.

Since joining Walfinch he's been around for a lot more of their football matches and those moments which previously he wasn’t.

Not only has Ian grown his Walfinch franchise to well over £1m in turnover, he’s also able to spend a lot more time with his family.

What training and support does Walfinch provide franchisees?

Most Walfinch franchisees do not come from a care background, so your training is extensive and ongoing:

Initial Training:

• 5 day face-to-face programme for 2 directors, followed by 5 days online.
• Support registering your business with your regulator.
• Help recruit your first Registered Manager.
• 8-week compliance training programme, with weekly 1-hour sessions.
• Help finding your first office.
• Business plan and launch strategy.
• Support setting pay and charge rates.

Ongoing Training:

• Annual support calendar including 10-12 online workshops, 3 face-to-face regional meetings for you, 3 for your Registered Manager, and an annual conference.
• Support during regulator site visits.
• Assistance buying additional territories.
• Guidance on recruiting the right people.
• Regularly reviewing KPIs to help you hit your targets.
• Weekly marketing surgery.
• Assistance selling your business when you’re ready.

Tracy with her “People’s Choice” award at the Walfinch Annual Conference.

“I will always, always recommend Walfinch and the support they’ve given me and the ongoing support they give both Kathleen and I both Kathleen and I in our business every single day.” 

Tracy Lezar, Managing Director, Walfinch Kingston and Weybridge

Regulator Registration Made Easy

One of the biggest challenges when you’re setting up a home care business is getting your business registered with your regulator.

If you haven’t done this before, it can be a long and laborious process. Most franchisees didn’t work in the care sector before joining Walfinch, so didn’t have any experience with the registration process.

For example, Idris Nasar, who runs Walfinch Newcastle East, worked for a family flooring company and was an independent financial trader before joining Walfinch.

With no care experience, Idris didn’t know where to start when it came to getting his home care business registered with CQC.

This is where Walfinch comes in. When you join, you’ll be supported by an experienced Quality and Compliance Manager whose job is to get you registered with your regulator as quickly as possible so you can start trading and focusing on growing your business.  

The “Mum Test”

Everything we do at Walfinch is based around the “Mum Test” which is something Founder and CEO, Amrit Dhaliwal, came up with when he was a home care franchisee.

When deciding what care is best, how it should be delivered and who should deliver it, we always ask ourselves: “Would I like this for my own mum?” If the answer is no, we think again.

We believe that high-quality care starts with our teams of carers – so we prioritise and support them with above-average pay and working conditions, which attracts and retains the best people. 8/10 carers remain with us year-on-year which is much higher than the care sector average.

Walfinch franchisee

How much does it cost to become a Walfinch franchisee?

Start-up costs can vary, but the minimum investment required is £100,000+VAT.  This includes a franchise fee of £33,000+VAT. 

You will need at least £39,600 of your own money to invest before borrowing. 

The company also charges a management support fee (MSF) of 5% (plus VAT).

What’s the earning potential of a Walfinch franchisee?

On average, Walfinch franchisees exceed £1 million in turnover by year 4, with a healthy profit margin of around 20%. 

What locations is Walfinch looking to operate in?

The company has franchises available across the UK.

What are the franchise terms of agreement and renewal?

 The franchise agreement lasts for 10 years and comprises two five-year periods.

Walfinch carer

Turnover projections for years 1-5:


For further information get in touch!


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Walfinch franchisees see the difference they make to clients

“It’s never too late to improve a life,” says Walfinch franchisee, Tiffany Meachim.

“Our client Patrick, who is in his 50s, is prone to balance problems, and was only able to complete ten to 15 steps unaided when he became an hourly care service client with us in March,” says Tiffany, who is managing director of the Walfinch franchise covering Mansfield and Ashfield, Notts.

“After daily visits from our care team, who also accompany Patrick round his village on social calls and help him with physiotherapy exercises, he can now walk up to 200 yards!” says Tiffany.

Patrick has had mobility problems since an accident when he was seven and a stroke ten years ago, so his family were stunned on the day that he got up from his chair and walked upstairs – something he had been unable to do for years.

The Walfinch Mansfield team

Recently his family contacted Tiffany to say how pleased they were to see the huge improvement in his mobility since she and her team started working with him.

Patrick says: 

“Walfinch Mansfield is one heck of a company. Everyone who works there from office staff to carers have been absolutely amazing.”

Patrick is not the only one whose life has been improved by Tiffany’s team. She proudly states: "Recently social services called to say that one of our clients, who is 41 and has a muscle wasting disease, has made so much progress that they had been able to discharge him. They asked us to pass on their thanks to our carers who had help him come so far.”

Tiffany says:

“One of my greatest pleasures as a Walfinch franchisee is hearing stories like this. I often get messages telling us what a difference we have made to clients’ lives. I pass them all on to everyone including carers, office staff and management, because we are all part of one team working together to improve the quality of life for our clients. The results speak for themselves."

Walfinch is looking for new franchisees, who, like Tiffany, prioritise care quality while wanting to build a successful business. Request more information and get in touch with Walfinch to find out more. 

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Turning a passion for care into a rewarding business

"I fell in love with homecare as a postgraduate student. Now as a Walfinch homecare franchisee I’m running a thriving business in a sector that I love."

Bunmi Ganiyu came to the UK from Nigeria to study marketing at Edinburgh Napier University. Bunmi says: “I did not start out with any thoughts of a career in the care sector but while studying I took a job as a healthcare assistant. I soon discovered that I loved the work.

Making my clients happy made me happy – and it still does.
“Even today, as the franchisee Managing Director of Walfinch Edinburgh South, I still love chatting to our clients when I go out doing spot checks. The rewards in this sector are wonderful.”

The reward

Bunmi who was recently awarded Walfinch’s ‘fastest growing franchisee’ award, frequently hears gratifying stories from clients and their families. 

Bunmi found passion at Walfinch

“Recently we took on a new client, a Pakistani Muslim lady, whose family had been caring for her themselves. Realising that they needed extra help they engaged us, but they were a bit concerned about what it would be like.”

Bunmi sent two of her team: a Muslim lady, and Joseph, a Christian man. “She always greets the lady with “As-salaam alaikum” [The traditional greeting among Muslims that means peace be with you],“ says Bunmi. Joseph explained that she could call him Joseph, as the name is rendered in the Bible, or Yusuf, as the name is rendered in the Quran.

She helps the lady with exercises and goes the extra mile by reading parts of the Quran to her. “The lady says it brings back happy memories for her,” says Bunmi.  
Meanwhile, her family told Bunmi it was the last thing they expected. “They were unaware that such culturally appropriate care would be available,” she says.
How I got into a care career
Once Bunmi completed her  Postgraduate Marketing , she stayed in Scotland. “After that, I tried to get jobs in marketing, but it wasn’t working out, so I used my care experience to get a job as care coordinator,” she says. “It meant office work, but it also meant getting out to see the clients, a combination I enjoyed.”

Why the Walfinch franchise?

Three years ago Bunmi decided that she wanted to use her expertise and energy to start her own business in the home care sector. “I concluded that a franchise was the way to go, because you get the benefits of the franchisor’s experience and their extra support.
“I did lots of research and chose Walfinch because I felt that their support would be good. I was right – they helped me find funding for me to start Walfinch Edinburgh South and have provided great support throughout.”

Growing her business

Bunmi has recently recruited six new carers for her team – not easy in today’s market, when carers are hard to find. Her secret? 

“Referrals,” she says. “I generate referrals from carers’ family and friends, which I like because you have a connection to the candidate before you start. That said, Walfinch can also provide a lot of help with recruitment, along with support on other issues.”
Among Bunmi’s team are some students working around their studies, as she did. “I don’t think any of them have an ambition to get into the care sector right now – but then neither did I until I fell in love with it. They may come back to it later, as I did, because it’s a sector that welcomes people with a passion for care,” says Bunmi.

“If you have the commitment and energy to work in the homecare sector, Walfinch supports you to build a thriving business that delivers huge rewards and a good living.”

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Walfinch home care franchisee Shilpi explains how to combine care and business success

Care franchisors are always looking for franchisees who have a caring attitude and an aptitude for business. It sounds like a rare combination, but Shilpi Verma knows how to make it work.

Shilpi, whose career includes 17 years in banking, is now the Managing Director of the Walfinch home care franchise in Harrow & Brent. Here she explains how she successfully combines care and business skills.

“Banking and care look superficially very different, but they are both about understanding and meeting the needs of customers,” says Shilpi. “The commercial and team management skills I learnt in banking now help me bring genuinely personalised care to clients, while developing my carers' careers and building an award-winning business.” 

Shilpi launched her home care business in 2021, and now has a team of 55 people delivering care to 28 clients. She is the third most successful franchisee in Walfinch's countrywide network of 30. Recently she and three of her carers were chosen as finalists in the London Region of the Great British Care awards, and Vaibhavi Patel won the Palliative/End of Life Care Award. 

How does she do this?

Shilpi Verma Walfinch franchise


“We listen carefully to what clients want, draw up detailed, personalised care plans, carefully match carers to clients to ensure that they will get on well, and make sure care is always delivered to the highest standards,” she says. 

Shilpi is careful to listen to clients' families too. “We develop a close relationship with the family, so we can have two-way conversations with them, which means we can better respond to their loved ones' needs.” 

Developing the care team

“Supporting your team is crucial to providing the best quality care, and I am sure that this is one of the reasons why we have a low carer turnover ratio,” says Shilpi.

She takes practical action to develop the careers of her care team with training and support, and offers carers wellbeing reviews, an employee assistance programme, and access to mental health support. She believes strongly in internal promotions, and provides suitable people with the extra training required to climb the career ladder. Her care manager started as a carer and two others have been promoted to field supervisors.

To ensure staff are engaged she commissions regular staff engagement surveys. “Staff often mention the supportive and friendly work environment, and the positive attitude of colleagues and management,” she says.

Shilpi Walfinch team

Regular meetings and measurements

Shilpi backs up her philosophy with concrete actions such as regular meetings with the care team and individual carers, quarterly supervisions and monthly spot checks. “It's more than the CQC demands, but it maintains high standards and carers have told me they appreciate the support,” she says.

Combining caring and commercial attitudes

“You cannot provide top quality service without a sound, sustainable business model. I learnt that in banking and it's one of the reasons I chose to start my care business as a Walfinch home care franchisee. They understand what the combination of a caring attitude and business skills can achieve, and their support has been a vital part of our growth,” says Shilpi.

Walfinch is an award-winning UK home care franchise with 30 (and growing) local offices run by franchisee Managing Directors. Its executive team has extensive experience in home care franchising and will be delighted to talk to you about it with no obligations.

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