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Auntie Anne's

The world's largest freshly baked Pretzel retailer - hand making and selling sweet & savoury Pretzels, and ice cold drinks from prime high footfall environments.

Investment Amount:
£50,001 - £100,000
Industry Sector(s):
Food & Drink Franchises, Retail Franchises


When Anne Beiler baked her first pretzels in a Pennsylvania farmer’s market, she wanted to create a great product and provide people with an amazing experience. After some experimentation, “Auntie” Anne created a masterpiece. Customers kept coming back and asking for “the best pretzel they had ever tasted.” People wanted more. They asked for the secret recipe so they could have soft, delicious pretzels and drinks wherever they were. As a response, Anne and her husband looked for new ways to expand and bring the taste of Auntie Anne’s to the world.

Word spread. New locations were opened to meet demand. The brand grew from a farmer’s market stand to malls, college campuses, airports, amusement parks, travel plazas, stadiums and more. As bakeries multiplied, the menu also expanded. Today, Auntie Anne’s is a recognized name, and our popularity continues to grow.



Auntie Anne’s is now the world’s largest soft pretzel retailer with over 2000 stores in more than 25 countries. We have been in the UK since 2003 and have nearly 40 stores around the country with plans to keep on growing and bringing our pretzels to the people wherever they may be. To date we have opened stores in the UK inside shopping centres and travel hubs, including an airport. We are however exploring many new concepts, including semi-mobile containers, food trucks and high street café style stores. Our long and rich history using the franchise model shows we have sustainable business model.

Our differentiator is all our products are made from scratch, hand-rolled and baked in full view of our customers and guaranteed to be fresh out the oven. We only keep our products for 30 minutes to ensure they are of the highest quality for our customers.

We are however so much more than just pretzels. We’ve evolved from the classic original and cinnamon pretzels from 30 years ago (although these are still the most popular!) and now have a full bakery line-up including pretzel-based breakfast buns, pizzas, hot dogs and many more. Because all of our products are made by hand at each store from the same original pretzel mix, we can make an extensive range of products to cater for a wide range of customers and at any time of the day. We also have cold drinks including our homemade fresh lemonade, coffee and in some stores ice cream and milkshakes.



We’re looking for fantastic franchisees who have the perfect mix of staff and retail management, who are operationally focused and passionate about the brand to turn these simple ingredients into a great business.

Our Head Office team will be there to support you from the initial property search to recruiting your first team of employees to your Grand Opening event. We have a wealth of experience behind us with a previous major car rental UK franchisor and ex food franchisees on the team. Plus with over 10 years of working on this brand in the UK we have strong relationships with landlords, suppliers and wholesalers to ensure we can get the best outcomes for our franchisees.

Call all Bristol Franchise Prospects!

Bristol franchise Auntie Anne's

Auntie Anne’s, the world’s largest soft pretzel franchise, has a fantastic opportunity at the Cabot Circus Shopping Centre, Bristol.

Cabot Circus is a large centre in the heart of Bristol City Centre, with over 100 retailers and food and beverage offerings. It’s anchored by House of Fraser and Harvey Nicols and has a footfall of 19.6 million per year. It’s somewhere we’ve wanted to be for a number of years and now a prime kiosk location has become available and they want Auntie Anne’s in the spot.

If you’re unfamiliar with Auntie Anne’s, we are a grab and go snack brand specialising in soft, fresh pretzels. All of our products are made from scratch on site by hand, rolled into various products and baked. Once out the oven each item has a 30-minute shelf life to guarantee the freshest pretzel.

As Cabot Circus is not a fully inside centre, we will be building one of our new converted shipping container style units. These containers are fully enclosed to protect from the elements whilst offering a sleek and modern approach to a kiosk. Inside is everything you would find in a normal kiosk.

We’re looking for fantastic franchisee for this site who understands the brand and its principles, has experience in managing a team of staff and a real passion for baking certainly helps!

Get in touch today for more information!

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