Sam Petter
Founder
Sam is a versatile professional with expertise in typography, interactive design, and art. With 22 years of yoga teaching experience and as an elite master swimmer, she embodies a passion for well-being. As a visionary leader and mother of two, Sam nurtures creativity, yoga, and holistic development in children. In 2004, she founded the business to combine a holistic approach to childhood with playfulness and creativity. Sam’s vision and creativity define CIBY.
In 2018, she received the prestigious Kent (Maidstone) Business Woman of the Year award and was a runner-up in 2023.
In 2020 she won Lloyds Bank small business of the year for her pandemic resilience strategy, and in 2023 won International Emerging Franchisor at Franchise India in Delhi.
Sam Petter will be speaking at:
The National Franchise Exhibition
