Outcider was launched as a marketing consultancy in 2011 but when a client asked co-founders David Mapple and Craig Torrie for more information about how they should be using social media and online news, they saw a new niche for the business.
“We saw the opportunity to start providing our clients with the concise, actionable business intelligence they were missing,” says David. SocialOutcider was a natural progression to help clients share this intelligence externally in order to engage their target audience.
Read moreCo-founder
David has been involved in media communications for more than a decade and has been at the forefront of software development for news, social and political analysis. Companies David has worked with include Proctor & Gamble, GORE-TEX® Fabrics, Zurich, Diageo, Endsleigh, Savills, Department of Trade & Industry and numerous SMEs across multiple sectors.
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