Senior Strategist
Callum studied Politics and Philosophy at University and started work at BORN SOCIAL as a Strategist immediately after graduating. Callum recently took on the role of Senior Strategist and oversees the direction of social strategy within BORN for both his clients and the industry in general. Callum recently wrote and published BORN SOCIAL's first research project on Facebook for FMCG brands. Callum's vision for social strategy is around informing through insights.