Venture Marketing Group’s (VMG) Franchise Exhibitions are the most established in the industry, and the only events supported by the British Franchise Association (bfa) with exclusive partnerships with the UK’s leading franchise media. The portfolio consists of exhibitions in London, Birmingham and Manchester.
The exhibitions bring together high quality investors from the UK and overseas with a wide variety of accredited franchised brands. The unique selling point of an exhibition is the face-to-face contact between franchisors and potential franchisees; exhibiting generates more leads than normal office- based meetings; and franchisors can be confident of the quality of the leads, which they collect as pre-qualifying questions can be asked on the day.
The fully integrated marketing campaign constantly evolves to bring you a fresh audience of potential franchisees, embracing new media as well as the tried and tested avenues and includes TV, radio, national and local newspapers as well as e-newsletters, social networking and outplacement offices.