Visiting Angels appoints new Head of Franchising taking UK in-home care provision to new heights

As the country’s first carer-centric in-home care provider, Visiting Angels has committed to rewarding their carers fairly which, in turn, leads to a high-quality client service. Being carer-centric includes supporting carers to reach their full potential with well-defined career progression pathways. With extraordinarily high staff retention rates in an industry with a particularly poor record in general thanks to this approach, it’s no surprise to see the appointment of their latest leadership role go to someone who started their career as a care worker herself. Bella Hallam, previously Visiting Angels’ Area Development Manager for the South of the UK, takes up the role of Head of Franchising from the 1st August, as the brand primes itself for further expansion.

The youngest member of the management team, Bella’s new position will enable her to use her wealth of experience – both in domiciliary care and nursing – to further embed the country’s first carer-centric in-home care franchise. Growing to 49 offices under Managing Director, Dan Archer, Visiting Angels’ mission of redefining what it means to be a care worker in society is set to continue its positive trajectory with Bella’s appointment.

As Head of Franchising, Bella will continue to support existing franchisees and their teams, including those looking to invest in additional territories. She also intends to bring her creativity to the role to build on Visiting Angels’ already solid reputation, along with focusing on how best to recruit and support new franchisees. 

Bella’s rise through the ranks at Visiting Angels is indicative of her incredible journey within the care sector. Starting her career as a carer, Bella worked her way up to a position in cosmetic management, before moving into private care enabling her to spend more time with her family – including her son who has special educational needs. Now, as this move continues to accelerate Bella’s career aspirations, she can fully focus her efforts on nurturing a brand that has already given so much to her personal and professional life – something she originally believed would take her at least 20 more years.

Visiting Angels’ carer-centric approach sets it apart from other companies in the in-home care sector. Carers working for Visiting Angels feel valued and respected for their commitment to the industry. Through financial rewards, opportunities for career development and wellbeing considered a priority, Visiting Angels is committed to addressing issues surrounding the industry, issues which often leave carers feeling underappreciated and undervalued. At Visiting Angels, carers are shown a clear career path and given regular opportunities for professional development. Identifying and nurturing talent and empowering individuals to push themselves to take new roles makes up a huge part of what makes the Visiting Angels team such a huge success.

To find out more about Visiting Angels services and franchise opportunities, visit their profile.