Puddle Ducks Named as Winners at the 2024 BFA HSBC UK British Franchise Awards

Leading baby and child swimming school franchise, Puddle Ducks has won the award for Leadership and Culture at the 2024 BFA HSBC UK British Franchise Awards.

The franchise provides world-class swimming lessons from aqua-natal classes to age 10 and teaches over 25,000 children to swim every week across the UK.

Winning this award is a recognition of the strong culture created by Directors, Jo Stone and Ali Beckman, and the Senior Management Team (SMT). Together they have fostered a culture that is alive in every tier of the network, based on the Puddle Ducks Values that form the acronym EXPERTS; EXceeding EXpectations, Professional, Enterprising, Respectful, Trusted and Supportive. 

Jo Stone, co-founder and managing director of Puddle Ducks commented: “We are delighted to have won this award as it celebrates those businesses that strive to ensure that their franchisees have had the highest level of support made available to them. This is at the very core of what we do, which enabled us to recently achieve the status of being the first franchise to achieve 12 consecutive years of 5* franchisee satisfaction, an accolade we are all extremely proud of.”

“Of course, we wouldn’t be here today without the ongoing support of our wonderful customers who believe in the PuddleDucks brand and have helped us to continually move forward. We remain passionate about ensuring as many children as possible learn a lifetime skill and a love of swimming.”

The Puddle Ducks franchise was founded in 2002 by Jo Stone and Tracy Townend. The brand offers award-winning swimming lessons, a highly successful business model and consistent Head Office support.

Several territories are currently available to franchise including:

• London (and surrounding area)
• Surrey
• Buckinghamshire
• Birmingham 
• Hampshire
• Devon
• South Wales
• South Scotland

For more information about becoming a Puddle Ducks baby and children swimming classes franchisee, visit their profile.