Premier launches new brand at Emirates Stadium
Last week on Friday, 3rd November at Emirates Stadium in London, Premier officially unveiled its new brand and vision to a crowd of staff, franchisees and special guests. Its new mission: to Educate and Activate the World.
Premier CEO David Batch kicked off the event with a presentation introducing the company’s new brand and direction. In addition to gaining a new logo and a more modern feel, they’ve shortened our name down to just Premier – it’s easily recognisable, and encompasses all of the products in the Premier family. These changes will help usher Premier into the future, as the organisation continues to expand across the UK and internationally into the United States, India and China.
Another exciting announcement on the agenda was the addition of Olympic Gold Medallist Duncan Goodhew MBE to the Premier team. A legend in the UK sport world and beyond for his achievements in swimming and promoting physical activity, Duncan has served for many years as a Premier Sport Ambassador and Premier Education Group Director. Now, he’ll officially join them as Chairman.
The event was capped with an auction for Premier Foundation, their charity in which Premier provide physical activity opportunities for disadvantaged young people. On the auction block were Club Wembley FA Cup Final tickets, a signed tennis ball by Andy Murray and other coveted sport memorabilia, overall raising an incredible £1,612 that’ll help support the vital work they do and the children that need it.
In the audience helping us celebrate these new strides were Premier staff, franchisees and external stakeholders, including Sport England, ukactive, British Gymnastics and England Handball. Everyone was invited to take part in an Emirates Stadium tour, where they got to see up close where Arsenal take to the field.
With a new brand and hit event under their belt, it’s clear Premier’s future is brighter than ever. They’re on their way to Educating and Activating the World, inspiring kids to get physically and setting them up for a healthy lifestyle – and there’s still time to join us.
