New Out-of-Home Motorway Services Poster Campaign Launches with Playful Twist

ChipsAway Brings Fun and Relatable Ads to Motorway Services, Highlighting Vehicle Repair Expertise

Starting Monday, 7th April, ChipsAway is rolling out a fresh and fun out-of-home (OOH) advertising campaign across the UK’s motorway services network. The new posters feature bold, engaging artwork that brings a light-hearted twist to the everyday bumps and scrapes drivers face on the road. With witty phrases like “Oh Walls!”, “Scuffing Hell!”, “Oh Bollards!” and “Son of a Ditch!”, the campaign is designed to connect with drivers, showcasing the real-life situations where ChipsAway can step in to help repair their vehicles.

In an effort to make the brand more relatable and approachable, this creative approach highlights the common scuffs, scratches, and minor vehicle damage that many drivers encounter. Each playful slogan brings attention to how ChipsAway’s vehicle repair expertise can help customers restore their cars to their former glory.

“We wanted to bring some humour into the everyday frustrations that drivers experience,” said Rebecca de Chair, Group Marketing Manager (B2C division) at ChipsAway. “Our new creative ads are all about showing that ChipsAway is here to help when those unfortunate scrapes happen, whether it’s from a pesky bollard or an unexpected wall. Our goal is to resonate with drivers and make it clear that we’re the go-to experts in fixing those everyday vehicle mishaps.”

The campaign will be featured prominently in motorway service stations, ensuring that drivers across the UK encounter the fun and memorable ads during their travels. In addition, the campaign will run as part of a wider paid social media strategy, expanding the message’s reach across various social platforms. This dual approach aims to drive brand awareness and encourage those in need of vehicle repairs to visit ChipsAway.

Drivers are encouraged to keep an eye out for the new ads at their local motorway services and to share their sightings on social media using the hashtag #OhBollards, adding an interactive element to the campaign.

About ChipsAway

ChipsAway is a leading provider of high-quality vehicle repair services, specialising in the repair of minor dents, scratches, and scuffs. With a nationwide network of mobile technicians, as well as fixed base Car Care Centres, ChipsAway has built a reputation for delivering quick, affordable, and professional repairs, restoring cars to their best condition with a focus on customer satisfaction.

To find out more about ChipsAway and their franchise opportunities, visit their profile.