Meet Sarah Harris, Guardian Angel Carers’ Head of Marketing
Franchising has at its core, a relationship between franchisors and franchisees of mutual interdependence and reliance. To thrive, there must be a cooperative relationship built on trust and bound together by common goals and mutual interests.
Guardian Angel Carers is no exception and, as such, has developed a team that supports franchisees on their journey from onboarding through to a successful business!
Let’s introduce some of the team and find out what inspires them, drives them, their regrets, and moments of great pride. Today meet Sarah Harris, Head of Marketing.
What’s your business inspiration?
I love business audiobooks, my all-time top five:
Alchemy, Rory Sutherland; Start with Why, Simon Sinek; Tipping Point, Malcolm Gladwell; The Choice Factory, Richard Shottton and Everybody Writes, Ann Handley
What drives you?
When I became a mum, I reset my thinking to help me gain a better work-life balance. I reclassified my kids as my clients. So yes, I need to earn money to keep them in trainers, Lego, and yoyos (they are seriously retro) but I also need to do work that gives me time with them. I need a role that keeps me inspired, where I can grow and I come home buzzing, interested and interesting. I need to set an example. I believe hard work beats talent. My mantra: try new things you, ski the mountain, surf the wave, take the opportunity, always say yes.
Regrets?
Saying no to opportunities when I was younger – too scared, wanting to fit in, wanting (and failing) to be cool.
Proudest moments?
In life
As a mum, school reports that say that not only do my children try hard and join in, but they are both kind and thoughtful.
At work
Persuading a client to refurbish a delipidated playground in a deprived area near one of their factories. In the days before ESG or CSR was on the minds and bottom lines of corporates, this was purpose before the band wagon. We put a lot of smiles on a lot of small faces and won an industry award.
Role at GAC Franchise
My role is to develop a coherent, exciting marketing strategy and measurable plans to help drive growth for our franchisees and our core branches, attracting new clients, promoting the brand to potential recruits. I love data and copywriting – and thankfully have a team who are brilliantly creative and visual.
Sarah is part of the growing support team at Guardian Angel Franchisees.
To find out more about our home care franchise opportunities go to the profile page >>
