Meaning matters: why purpose-driven franchising is on the rise

For decades, entrepreneurship was seen as a fast track to financial independence. But today, a different motivation is driving people: the need to make a real difference. Talented professionals are leaving behind corporate careers not because they lack ambition, but because they want their work to matter.

They’re choosing ventures that enrich lives, strengthen communities and contribute to a better future.

It’s in this context that Frank Milner, global president of Tutor Doctor, believes purpose-driven franchising will rise to the forefront – and why models like Tutor Doctor’s are resonating so strongly with the next generation of business owners.

The rise of meaningful entrepreneurship

Entrepreneurs being motivated by more than just profit is indicative of a move towards purpose-driven, impactful work. In fact, a recent survey highlighted that 89% of Gen Z and 92% of Millennials consider a sense of purpose to be central to their job satisfaction and their overall wellbeing¹.

The result? Would-be entrepreneurs leaving the corporate world behind to find work that feels much more rewarding. This, in turn, has led to a growth in sectors like education, health and sustainability. These areas match consumer demand for values-led business and are great examples of how you can have a direct, positive impact on your customers – greener energy, healthier foods and more accessible tutoring etc.

Why franchising appeals

So, why does franchising offer an alternative for entrepreneurs looking for a purpose-driven business.

Well, franchising is a launchpad for people who want to do good and do well. You get the backing of a proven brand, complete with infrastructure and support, so you’re not stuck reinventing the wheel. That means less risk, more stability and more headspace to focus on the work that really fires you up.

What makes it especially exciting for purpose-driven entrepreneurs is the freedom it gives you to make a positive impact. Whether its championing local causes, supporting charities close to your heart or creating opportunities in your community, franchising gives you the platform, and freedom, to turn good intentions into real change.

In short: it’s business with a backbone and a heart.

What about Tutor Doctor?

Take Tutor Doctor for example. Through our Schools Delivery Programme, franchisees are working hand-in-hand with schools and local authorities to expand access to education and close learning gaps. We want to make sure every student gets the chance to thrive, while strengthening local communities along the way.

Franchisees like Rob & Lynne Kerrison are proof of the impact our model can have – the couple have teamed up with their local sports foundation to provide a dedicated learning hub in their native Cambridge, delivering extra academic and physical education to disadvantaged children in their area. They’re building successful businesses but also changing lives – something that fills them with huge pride.

For many students, this kind of support is genuinely life-changing. And for franchisees, that’s the sweet spot: a business that delivers results and makes a lasting difference.

A broader movement

Tutor Doctor isn’t alone in this. Across franchising, we’re seeing a real shift towards purpose-driven models, whether it’s wellness, green initiatives, care services or beyond. Entrepreneurs are proving that profitability and positive impact don’t have to be in competition, they can actually fuel each other.

Education, though, stands out as one of the most powerful ways to make lasting change. Tutor Doctor shows how a franchise can deliver commercial success while opening doors for the next generation. It’s part of a bigger movement – but with the potential to shape communities for decades to come.

Franchising, then, has come a long way, it’s no longer solely a route to business ownership, but a powerful way to create meaningful impact. Purpose-driven models can generate revenue, but more importantly for this trend, they spark loyalty, trust and long-lasting connections with the communities they serve.

For entrepreneurs who want fulfilment as well as financial sustainability, opportunities like ours at Tutor Doctor prove that you really can have both. It’s a business that builds a legacy!

¹ Deloitte, 2025 Gen Z & Millennial work survey, June 2025