Home Instead sees award nominations

Home care franchise, Home Instead, has announced that they have two franchise advocates that are finalists in a forthcoming awards focussing on female achievement this autumn.

The awards which recognises women entrepreneurs and leadership within franchising were established with the aim of encouraging women to consider buying a franchise, inspiring businesswomen to franchise their existing operations and to help franchisors attract more women to their networks.

cath home instead

Cath Chalton (left), owner of the Wirral franchise office has been shortlisted in the Woman ‘Franchisee of the Year’ category and Ruth Brown, Business Development Director has been named as a finalist in the ‘Ambassador of the Year’ category.

 The ‘Woman Franchisee of the Year’ recognises the most successful woman franchisee during 2019.  For Cath Chalton, who opened Home Instead’s 5th franchise office 13 years ago, 2019 was a stellar year with the office achieving their highest ever turnover, they celebrated delivering their one millionth hour of care and now have over 180 people in their team. 

Cath’s franchise office was also awarded an ‘Outstanding’ rating by the Care Quality Commission (CQC) and a WorkBuzz 5 Star Employer award.

Ruth (right) is a finalist in a new category, ‘Ambassador of the Year 2020’, here the judges are looking for franchise owners who are encouraging more woman into franchising.

Ruth is an advocate of ethical franchising and a promoter of the huge difference franchising can bring to someone’s life, Ruth celebrates everything that is franchising on a daily basis. She is part of Home Instead’s Executive Leadership team who are responsible for the company’s strategic direction. She was chair of the British Franchise Association bfa’s Northern Forum during 2019, before being elected as a full board member.


Ruth Brown

 Speaking about the two finalists, CEO of Home Instead UK, Martin Jones said, “Cath and Ruth are certainly deserving finalists in their respective categories. I am very proud of their achievements and outstanding contribution to not only the Home Instead franchising network, but wider franchise community.  I wish them and all the other finalists the very best for the awards.”

For more information on the Home Instead franchise, take a look at their profile.  

Other articles

Celebrating Two Decades of Exceptional Care

In 2025, Home Instead marked a major milestone: 20 years of delivering outstanding home care across the UK. To honour this achievement, earlier this month they brought together their national...
Read more

BFA Chair Ruth Brown appointed Managing Director of Home Instead UK

Home Instead, the UK’s leading home care franchise, has announced a leadership transition, as CEO Martin Jones MBE has stepped away from the business after 15 years. The company is...
Read more

Home Instead shortlisted in three categories at this year’s Elite Franchise Top 100 Awards.

Shining the spotlight on outstanding brands in the sector and celebrating the very best of British franchising, Home Instead is shortlisted in the following categories at this year’s Elite Franchise...
Read more

Home Instead COO appointed Chair of The British Franchise Association Board

Home Instead, the UK’s leading home care franchise, has announced that its Chief Operating Officer, Ruth Brown, has been appointed Chair of The British Franchise Association (BFA) board. The appointment was confirmed following...
Read more