Home Instead CEO receives special recognition for industry achievement

Leading home care franchise Home Instead is delighted to announce that their CEO, Martin Jones, received special recognition at the Best Franchise Awards held virtually on 10th February when he was named as this year’s recipient of the WorkBuzz Hero Award. Martin is only the second person to receive this honour.

The award was developed to recognise individuals who have had a lasting impact on their franchise network and their sector as a whole.

Each year Home Instead undertake engagement and satisfaction surveys with their clients and CAREGivers. The findings help to shape the care service delivered to their clients as well as the support they deliver to franchise owners and their teams across the UK.

Against the backdrop of the Covid-19 pandemic when the care sector faced huge pressure and their clients were isolating or shielding, Home Instead achieved their best ever client satisfaction scores and world class employee engagement scores last year.

CEO, Martin (pictured) has played a key role in leading the business to ensure the safety and wellbeing of their teams and clients.

On making the award to Martin at the virtual awards ceremony, Steven Frost, CEO of WorkBuzz said, “It is without doubt that Martin’s expert leadership, foresight and commitment to the wellbeing of all Home Instead stakeholders has been a significant contributor to the exceptional survey results achieved by the company last year.

“97 per cent of Home Instead clients said they would recommend the company’s services and 98 per cent said their caregiver kept them safe during the pandemic. Home Instead also achieved employee engagement scores of 95 and 93 for key players and caregivers respectively – these are both world class scores.

“Martin’s commitment to improving the lives of older people beyond the Home Instead network is demonstrated through a range of voluntary appointments including chair of The Silver Line and Age UK trustee.

“As a member of the UKHCA and TSA boards, he is helping to bring innovation to the homecare sector whilst advocating quality homecare as the preferred care option. As a trustee of the CWC he is also championing the role of caregivers.”

Accepting the award, Martin said, “I am absolutely honoured to have been selected for this award. It is very humbling and particularly rewarding to receive it at this time.

“In a year when it was far from business as usual, the Home Instead franchise family has pulled together like at no time before. In doing so our amazing caregivers have been able to continue to deliver our person-centred, high quality care at scale; despite everything that the pandemic has thrown at us.”

Find out more about Home Instead’s achievements and its franchise opportunity at the profile home page >>

Other articles

Home Instead Celebrates a Hatrick of Success

Home Instead is celebrating a remarkable achievement after three of its franchise owners were named finalists in the 2026 BFA HSBC UK British Franchise Awards, recognising the exceptional leadership, entrepreneurial...
Read more

Home Instead Expands Presence in the Republic of Ireland with New Franchise Opportunities

Home Instead, one of the world’s leading home care franchise brands, has announced a new phase of growth in the Republic of Ireland, building on the strong awareness and reputation...
Read more

Home Instead owner’s new book on the hidden realities faced by family carers

A home care leader has launched a new book raising awareness of the emotional and practical realities faced by family carers. Each chapter offers a practical guide by showcasing a...
Read more

Former Prime Minister Rishi Sunak Visits Home Instead

Rishi Sunak and his wife Akshata Murty spent the morning at Home Instead’s national office, meeting Care Professionals and clients as part of a visit to better understand how home care is delivered in practice....
Read more