High five hat-trick for homecare franchisor

Home Instead Senior Care homecare franchisor has received a five-star rating for the third year running in Smith & Henderson’s annual Franchisee Satisfaction survey

The Home Instead Senior Care franchise has won a five-star rating for third year running as it celebrates its 10th anniversary in the UK this month. The homecare franchisor has 170 passionate franchisees in the field united in the brand’s mission to change the face of ageing.

Thanks to its franchisees, the caring entrepreneurs, who deliver the brand’s relationship-led homecare in their territories, the franchisor has brought home the highest rating possible in the survey securing the five stars rating in 2013, 2014 and 2015.

Home Instead Senior Care provides non-medical homecare to older people helping them to live happily and healthily in the comfort and familiarity of their own homes as long as possible. Homecare visits last a minimum of one hour with Home Instead – to give time for dignified care to be given.

This year’s Smith & Henderson survey was completed by 95 per cent of Home Instead’s franchisees – demonstrating its business owners’ engagement in the research with 2015 headline findings including:

• 99 per cent of franchisees believe the services they provide are better than the competition
• 94 per cent of franchise owners believe the brand helps them differentiate themselves in the market place
• 92 per cent of franchisees believe the franchisor’s leadership has a clear vision for the future

Ruth Brown (pictured above), head of Franchise Development at Home Instead Senior Care, said:

“A five-star hat-trick is an endorsement of our franchise model from the people who operate it, who are the best placed to give our brand its most persuasive testimonial as a business opportunity. We have 150 carefully mapped territories available and are looking for caring entrepreneurs to franchise with our brand and become a part of our mission to change the face of ageing.”