Helen Thompson joins the bfa

The British Franchise Association (bfa) has appointed Helen Thompson QFP as its second business development manager, working alongside Emily Embra to help drive member engagement and recruitment.

Well known and respected in the sector, Helen brings eight years of experience in franchisee recruitment to her new role and has worked with a wide variety of franchisors during that time, from international brands to those just starting out.

A former consultant with franchisee recruitment company Kyros, Helen has since held positions as interim manager for Dunkin’ Brands and as franchise development manager for two bfa member franchisors. She completed her QFP in 2013, a year in which she was also awarded ‘Woman Service Provider of the Year’ by EWIF for her success in recruiting the right franchisees.

Helen said: “I’ve always been passionate about good franchisors having a strong platform for their businesses and have been engaged with the bfa since I started in the sector, so I’m thrilled to now be working with the team. Franchising has an incredible and supportive community that all ethical operators should be proud to be associated with.


“I’m looking forward to working with existing and new members of the Association and feel I have the right experience to help them grow and strengthen their networks.”

Pip Wilkins, the bfa’s head of operations, commented:

“

We couldn’t have asked for anyone better suited to the position. Helen’s experience of franchising from both a recruitment and growth perspective will bring significant added value to our members. She brings with her a fantastic network of contacts to support our drive for new franchisors and shares the vision of the Association to represent all stakeholders, including more franchisees.”


Helen began her role on 1 September.

Other articles

Franchising’s next generation: Youth shaping the future

New BFA member polling reveals how franchisors are attracting the next generation, with 47.5% planning to do more to bring younger people into their brands over the next 12 months.
Read more

British success at the European Franchise Awards

British franchise brands have once again achieved podium positions at the European Franchise Awards, with Caremark, Marlene Meyer of Mini First Aid, and Natalia Shvarts of Excello Law all recognised at the 2026 ceremony in Brussels.
Read more

One month in: The UK franchise sector reacts to the Burnham government

Exactly one month after taking over as Britain’s 59th Prime Minister, the seventh in a decade and only the second Labour Prime Minister in as long, the BFA (British Franchise...
Read more

The BFA busts franchising’s biggest misconceptions

The BFA (British Franchise Association) has recently revealed the most common myths about franchising in the UK today. In a poll of their members, that includes franchisors, franchisees, advisors and...
Read more