Ghost Kitchens and Cashless Tipping: Camile Thai on its latest developments

Thai food franchise Camile Thai Kitchen announces its expansion into the “ghost kitchen” space through a partnership with REEF’s Neighborhood Kitchens in London – in addition to continued traditional growth across the capital. This move is one of several Neighborhood Kitchens planned for the UK.

Ghost kitchens are an important component of Camile’s non-traditional franchising growth strategy and offer a new avenue for urban consumers to access Camile Thai. Customers can have their favourite dishes delivered wherever they are, simply by placing an order with a local food delivery provider.

“Camile is embracing ghost kitchen opportunities to expand their reach beyond traditional brick and mortar restaurants in every neighbourhood across London.” said Jonathan Dockrell, Camile’s UK General Manager. “By partnering with companies like REEF, we can bring Camile into denser, urban areas without the overhead of operating a traditional restaurant space.”

With a growing presence in the UK and Europe, US-based Reef are on a mission to connect the world to your street by transforming its distributed worldwide real-estate network of more than 4,500 parking lots and garages into Neighborhood Hubs, leveraging the power of proximity to connect people and neighborhoods to locally curated goods, services, and experiences.    

Camile Thai Kitchen announced only last month the roll-out of a contact-free tipping solution by Irish start-up Strike, a patent-pending innovation in cashless tipping to respond to the Covid pandemic. The new feature enables Camile customers to tip the company’s delivery drivers directly, contact-free after contact-less delivery to their doors. The roll-out is planned across Ireland and the UK over the coming months.

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