Discover how multi-unit franchising multiplies success

Ambitious entrepreneurs will discover how to unlock the full potential of multi-unit, multi-brand franchising at the Multi-unit Franchise Conference at the NEC, Birmingham, on Friday 4 October.

The largest and longest-running gathering of multi-unit franchisees returns to Birmingham to share insights, network and grow the franchise industry.

The Multi-Unit Franchise Conference will focus on key strategies for success in a rapidly changing business environment, with sessions highlighting the latest industry trends, opportunities for expansion, and the future of multi-unit franchising.

The conference will cover three primary topics designed to equip new and existing multi-unit franchisees with the tools needed for sustainable success.

Staying fresh: Embracing the latest trends in Food & Beverage franchising

In a competitive marketplace, staying ahead of consumer preferences is critical for success, this session will provide insights into evolving trends in the food and beverage sector. Attendees will learn from industry innovators how to adapt to the demands of the modern consumer and leverage these trends to fuel growth.

Speakers will include representatives from brands including Subway, Mooboo Bubble Tea and Chaiiwala.

The future of multi-unit franchising: Staying successful in evolving markets

As markets evolve, so do the challenges and opportunities facing multi-unit franchise operators. The panel will explore best practices for adapting to change, learning from mistakes and some of the most important metrics for success.

Speakers include multi-unit operators Rob Moore (Home Instead), John Blaney (Anytime Fitness) and Shelinder Bhurji (Egg Free Cake Box) who will be providing insight and expertise from each of their sectors.

Diversifying your portfolio: The power of multi-brand franchising

Diversification has become a critical strategy for franchisees looking to expand their reach and reduce risk. In the final panel session, experienced multi-unit, multi-brand franchisees will explore the benefits of multi-brand franchising, from increased revenue streams and market flexibility to cross-promotional opportunities.

Delegates will learn how to select complementary brands and create a diversified portfolio that supports long-term business growth. Franchises represented in this session include Domino’s, Ben & Jerry’s, Chaiiwala, CUPP and more.

Networking & Collaboration Opportunities

In addition to the speaker sessions, the Multi-Unit Franchise Conference will feature networking opportunities over a complimentary lunch for all attendees and one-on-one opportunities for franchisees to connect with potential partners, vendors, and franchise brands at the co-located National Franchise Exhibition.

Tracy Shah, Managing Director at Venture Marketing Group who organise the conference, comments: “Multi-unit franchising is on the increase, and it’s easy to understand why. Franchising offers an optimised route to business success and the nature of its format means this success can be multiplied exponentially.”

 “The Conference combines real-world examples of the potential of multi-unit franchising with insights and advice from leading operators so that attendees leave with a thorough understanding of why and how they could expand their business empire.”

Places are strictly limited at this exclusive conference. Those wishing to attend must register as soon as possible >> https://bit.ly/mufc24

For more information on all aspects of the event please visit https://www.franchiseinfo.co.uk/franchise-exhibitions/multi-unit-franchise-conference/

Notes to Editor:

• To exhibit please call +44 (0)20 8394 5207 or email franchise@vmgl.com

• The National Franchise Exhibition is organised by Venture Marketing Group

For further press information please contact Toby Simson at Venture Marketing Group.

Tel: +44 (0)20 8394 5204

e-mail: toby.simson@vmgl.com

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