Delightful Desserts: Q&A with Business Development Manager, Colin

Can I speak with current franchisees about their experience?

This is a critical part of the due diligence investigation. Franchisors are required to disclose the contact information for both current and past franchisees. Speaking with both can give you an honest perspective on how the franchise system operates and its pros and cons.

Be very cautious of any franchisor who tries to discourage you from reaching out to other operators. Be prepared before any meeting and have a list of questions ready to ask the franchisees. Questions like; ‘What was their experience, How were they supported, How do they feel about the company, What was training like and what is on-going support like.’ These are all good questions to obtain answers to.

It is important to ask the same basic questions of all franchisees past and present in order to obtain a cross section of answers to the same question. Ensure that as you speak to people, you make good notes so that in the final analysis you can make a well informed decision.

My job as the Business Development Manager for Delightful Desserts involves telling interested individuals as much as possible about us, going to see our stores, and speaking directly with existing franchisees so that individuals make an informed decision before going ahead

Delightful Desserts Business Development Manager, Colin