Delightful Desserts: Q&A with Business Development Manager, Colin

Can I speak with current franchisees about their experience?

This is a critical part of the due diligence investigation. Franchisors are required to disclose the contact information for both current and past franchisees. Speaking with both can give you an honest perspective on how the franchise system operates and its pros and cons.

Be very cautious of any franchisor who tries to discourage you from reaching out to other operators. Be prepared before any meeting and have a list of questions ready to ask the franchisees. Questions like; ‘What was their experience, How were they supported, How do they feel about the company, What was training like and what is on-going support like.’ These are all good questions to obtain answers to.

It is important to ask the same basic questions of all franchisees past and present in order to obtain a cross section of answers to the same question. Ensure that as you speak to people, you make good notes so that in the final analysis you can make a well informed decision.

My job as the Business Development Manager for Delightful Desserts involves telling interested individuals as much as possible about us, going to see our stores, and speaking directly with existing franchisees so that individuals make an informed decision before going ahead

Delightful Desserts Business Development Manager, Colin

Other articles

The inspiring story behind CareYourWay Chester and its extraordinary growth

With demand for high-quality home care services continuing to soar, many ambitious individuals are discovering the remarkable potential that owning a CareYourWay business offers. Perfectly illustrating this is Becky Roberts,...
Read more

BFA’s Leadership in Action Event Returns for 2025 with Fresh Insights and Empowering Workshops

Following on from last year’s inaugural event, the BFA (British Franchise Association) is holding their second Leadership in Action event in Marlow, Buckinghamshire, on 27th March 2025. The event is...
Read more

How to get Brits making and sticking to new year business goals

The new year is a chance for a fresh start, and with that, setting new year’s resolutions is a pretty popular activity for us Brits. In fact, recent research suggests...
Read more

Sarah Sabater Appointed Ambassador for Encouraging Women into Franchising (EWIF)!

Sarah Sabater, CEO of CareYourWay, has been appointed an ambassador for Encouraging Women into Franchising, aiming to mentor and empower women in business. We’re excited to announce that Sarah Sabater,...
Read more