Bluebird Care
Celebrity event launches major national fundraising partnership with Alzheimer’s Society
Bluebird Care has launched a major new fundraising partnership with Alzheimer’s Society supported by Dame Arlene Philips DBE.
National home care provider Bluebird Care has launched a major new fundraising partnership with Alzheimer’s Society supported by Dame Arlene Philips DBE.
Bluebird Care aims to raise an amazing £50,000 for Alzheimer’s Society over the coming year. The care provider’s mission is to change the lives of those living with dementia, and their families, by becoming the leading dementia specialist in home care.
To announce the fundraising partnership, Bluebird Care hosted a launch event in London last week with special guest Dame Arlene Phillips DBE, celebrity choreographer and dementia activist.
Jonathan Gardner, Chief Executive of Bluebird Care, Dame Arlene Phillips DBE, and representatives from Alzheimer’s Society all joined together to sign a pledge to cement the fundraising partnership and demonstrate their ongoing commitment to those with dementia and their families.
In a welcome address, Jonathan Gardner also announced that Bluebird Care have pledged that all 10,000 of their team members across the UK will become Dementia Friends – a national initiative led by Alzheimer’s Society to encourage individuals to better understand what it’s like to live with dementia.
Dame Arlene then took part in several reflective conversations with members of Bluebird Care’s care team to understand their experiences and discuss together the importance of specialised dementia care. She also heard from the care experts about their team’s varied fundraising ideas and planned activities over the summer as part of the home care organisation’s £50,000 fundraising pledge for Alzheimer’s Society.
After experiencing the realities of dementia care following her father’s diagnosis with Alzheimer’s disease, Dame Arlene became an Alzheimer’s Society Ambassador and outspoken advocate for increased awareness of dementia and improvement to care.
One in three people born in the UK today will be diagnosed with dementia in their lifetime, and 1.4 million people are expected to be living with dementia by 2040. With 202 franchises providing both residential and live-in care, Bluebird Care’s fundraising partnership with Alzheimer’s Society, and their reaffirmed commitment to excellence in dementia care provision, will have a significant impact on the hundreds of communities they serve across the UK and Ireland.
Jonathan Gardner, Chief Executive Officer, Bluebird Care, said:
Zena Jones, Regional Fundraiser at Alzheimer’s Society, said:
Dame Arlene Phillips DBE, said:
