BFA announces strategic partnership with Constant Contact

The BFA (British Franchise Association) has announced a new strategic partnership with Constant Contact, a leading provider of digital marketing tools for small and growing businesses.

Through this partnership, Constant Contact will deliver practical insights, education, and marketing support to BFA members throughout the year, including joint sponsorship of the BFA Annual Conference in November 2026.

Constant Contact helps franchise brands and their franchisees grow through easy-to-use email, social media, and marketing tools designed specifically for SMEs.

Pip Wilkins QFP, CEO of the BFA (British Franchise Association) said: “We are delighted to welcome Constant Contact as a new strategic partner and look forward to the insights and practical education they will bring to our members across the year, particularly at our Annual Conference in November.”

Berit Block, Senior Director of International Marketing at Constant Contact, said: “Our mission is simple – to remove the barriers that stop franchise networks from doing effective marketing. By partnering with the British Franchise Association, we can give members a platform that keeps their brand consistent, while still allowing local teams to connect meaningfully with their communities. From email to social media, we’re proud to support the BFA network with the tools and education they need to stay close to their customers and grow with confidence.”

The BFA Annual Conference is open to BFA members. Tickets will be available soon via the association’s website.