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International Franchise conference

The world-renowned International Franchise Conference is held within London's largest franchise exhibition on 20th January

Take advantage of the opportunity to meet with some of the best brands in the world, franchise associations from across the globe and experts in the industry. 

Seminars will cover a variety of topics for those looking to invest in an international franchise, franchise their business overseas, enter into the UK market and network with other professionals. 

Scroll down to view the full conference programme. 

Click here to register your free place at the International Franchise Conference

Don't miss the International Networking Reception on Friday 20 January at 16:00 - 18:00!



Friday 20 January

11:00 - 11:30

The UK is open for business!

  • The benefits of growing your brand in the UK
  • Exporting UK brands to overseas markets
  • The franchise landscape in 2017

Pip Wilkins, CEO, bfa

12:00 - 12:45

The do's and don'ts of International expansion - a practical session

  • Is your franchise ready for international expansion?
  • Expanding without exposing your core business to risk
  • Legal guide to avoiding the pitfalls

Damian Humphrey, Partner, Ashtons Legal
David Paulson, Senior Manager UK & International Franchise Development, TaxAssist
Farrah Rose, Director, International Development, The International Franchising Centre

13.00 - 13.30

Taking an international brand into new territories

  • What does it take to become an Anytime Fitness Master Franchisee?
  • The role and responsibilities of a Master Franchisee
  • Growth markets for Anytime Fitness - Europe, Asia and Latin America

Diane Vesey, Director of European Operations, Anytime Fitness

14.00 - 14.30

The complexities of international expansion - cultural, legal and financial considerations

  • Considering local law and intellectual property protection
  • Country stability and economic growth prospects
  • How much will your franchise model need to change
  • Identifying costs that may be unique to particular countries
  • What will your ROI be?

Tony Urwin, Consultant, Ashtons Franchise Consulting
Ayla Karmali, Goldstein Legal

15.00 - 15.30

International expansion in 2017 - where to consider and why?

  • How countries compare
  • What types of franchises are most desired in which countries
  • Creating an international development strategy
  • Mitigating the risks of international expansion in a post Brexit era

Suzie McCafferty, Managing Director, Platinum Wave