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The international franchise conference - friday 20th january 2017

The International Franchise Conference was held at Olympia London on Friday 20th January 2017. 


A range of seminars were delivered by industry experts covering a variety of topics for those looking to invest in an international franchise, franchise their business overseas, and enter into the UK market.

The UK is open for business - Pip Wilkins


  • The benefits of growing your brand in the UK
  • Exporting UK brands to overseas markets
  • The franchise landscape in 2017

The dos and don'ts of international expansion - A practical session


  • Is your franchise ready for international expansion?
  • Expanding without exposing your core business to risk
  • Legal guide to avoiding the pitfalls

Taking an international brand into new territories - Diane Vesey

  • What does it take to become an Anytime Fitness master franchisee

  • The role and responsibilities of a master franchisee

  • Growth markets for Anytime Fitness - Europe, Asia and Latin America

Taking The complexities of international expansion - cultural, legal and financial considerations - Ayla Karmali and Tony Urwin

  • Considering local law and intellectual property protection

  • Country stability and economic growth prospects

  • How much will your franchise model need to change

  • Identify costs that may be unique to particular countries

  • What will your ROI be?

International expansion in 2017 - where to consider expanding and why? - Suzie McCafferty



  • How countries compare

  • What types of franchises are most desired in which countries

  • Creating an international development strategy

  • Mitigating the risks of international expansion in a post-Brexit era