Plus Fitness is an award-winning 24/7 gym franchise with more than 250 locations across Australia, New Zealand, and India. Backed by the ASX-listed Viva Leisure Group, the brand is bringing its proven, tech-driven franchise model to the UK, offering franchisees the opportunity to be part of its exciting national expansion.
Plus Fitness will be exhibiting at:
The National Franchise Exhibition
Plus Fitness is an award-winning 24/7 gym franchise established in Australia in 1996. With over 250 franchises sold across Australia, New Zealand, and India, the brand is now bringing its proven, tech-driven model to the United Kingdom for the first time.
Backed by the ASX-listed Viva Leisure Group, Plus Fitness combines a low-staffing, high-convenience 24/7 operating model with strong systems, ongoing support, and a clear path to profitability. The first UK location, a flagship club and head office at 60 London Wall in the City of London, is scheduled to open in late 2026, marking the beginning of a structured rollout across key UK markets.
The opportunity
Plus Fitness offers entrepreneurs three flexible ways to partner with the brand:
- Owner/Operator – Run your own turn-key club with full hands-on involvement
- Multi-Site Developer – Build a portfolio of clubs using a structured development programme
- Hands-Off Investor – Invest in fully managed clubs with operational support from the UK team
The model is designed for recurring revenue through monthly direct debit memberships, low staffing requirements, and fast break-even potential. Franchisees benefit from generous territory protection and a straightforward, transparent fee structure.
Why Plus Fitness?
- Proven 24/7 model with over 250 clubs operating successfully internationally
- Low staffing model that reduces overheads while maintaining high member satisfaction
- Comprehensive support from site selection through to grand opening and beyond
- Backed by a publicly listed parent group with significant resources and expertise
- First-mover advantage in the UK as the brand establishes its presence
- Strong focus on convenience, affordability, and modern club experience
Investment & returns
Detailed investment figures, including franchise fees, fit-out costs, and projected returns, are provided during the discovery process. The model is structured for relatively fast break-even compared to traditional gym formats, with the majority of revenue coming from predictable, recurring membership income.
What you receive
Franchisees benefit from an assisted turn-key approach, including:
- Assistance with site selection and lease negotiation
- Full project management of club fit-out
- Comprehensive initial training programme
- Pre-opening marketing and launch support
- Ongoing operational, marketing, and business performance support
- Access to proven systems, technology platforms, and operational manuals
- Regular updates and continuous improvement of the model
Training & ongoing support
New franchisees complete a structured training programme covering all aspects of club operations, sales, marketing, and member experience. Once open, franchisees receive ongoing support from the dedicated UK head office team, including regular business reviews, marketing assistance, and operational guidance to help drive performance.
Ideal franchisee
We are looking for motivated individuals or investor groups who are passionate about fitness and business ownership. Whether you want to be hands-on in daily operations or prefer a more passive investment role, Plus Fitness offers flexible pathways. Previous experience in fitness is not essential as we provide full training and support but a strong commercial mindset and commitment to delivering excellent member experiences are key.
UK expansion
Plus Fitness is UK is led by our Master Franchisee and our UK Support Team. Our first club at 60 London Wall will serve as both a flagship location and the UK head office. Further sites are already in planning, with a clear strategy to establish the brand across major UK cities and high-potential locations.
Next steps
If you are interested in exploring a Plus Fitness franchise opportunity in the UK, we would be delighted to share more detailed information, including financial projections and the full support package.
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