The world’s largest charcuterie-board franchise is opening in England. Graze Craze® makes premium, made-to-order grazing boards, boxes and tables — no cooking on site, a compact unit, and several ways to earn. Now recruiting founding franchisees across 190 protected territories. No culinary background needed.
Industry Sector(s)
Graze Craze England will be exhibiting at:
The National Franchise Exhibition
What we do
Graze Craze® is a premium charcuterie and grazing brand — handcrafted boards, boxes, grazing tables and cups, made to order and arranged to be enjoyed by the eye as much as the appetite. As a franchisee you run a compact, small-footprint retail unit with no cooking on site — no commercial kitchen, a simple fit-out and low overheads. Your team become Grazologists™, crafting each order to the customer’s taste.
There are three ways to earn from day one:
- Walk-in and online orders
- Corporate accounts and gifting
- Catering for events, weddings and celebrations
All with delivery.
Why now?
Grazing and charcuterie have surged into the mainstream — driven by gifting, events, celebrations and a real appetite for premium, shareable, photogenic food. It’s one of the standout categories in food today, and the England market is wide open: Graze Craze is the first and only charcuterie-and-grazing-board franchise in the UK. The brand is established and on the rise; move first, and you set the pace.
Why choose Graze Craze?
- No cooking on site: a compact unit, simple fit-out, lower overheads.
- More than one way to earn: retail, corporate/gifting and catering from a single unit.
- A proven international system: established recipes, branding, training and support.
- Award-winning and recognised: see Awards below.
- First and only UK charcuterie-board franchise: a genuine ground-floor moment.
- A hands-on Master Franchisor: building the UK market alongside you, not just a logo.
Locations & expansion
Founded in the USA in 2020, Graze Craze has grown to 100+ locations across the USA, France, Australia and Canada — in under five years. It is part of United Franchise Group (≈40 years in franchising; family brands include Signarama and Transworld Business Advisors). England is now opening, divided into 190 protected territories, with founding franchisees choosing first.
Our ideal franchise partner
You don’t need a culinary background or a particular career history — we provide full training. What matters is drive, a love of people and great food, and a commercial mindset. Graze Craze suits people leaving employment for their first business, those diversifying into food, and investors building a multi-unit portfolio — whether you want to run one store hands-on or grow several territories.
The franchise package & support
- Training: a full programme at United Franchise Group’s West Palm Beach HQ, then on-site at your store, plus online tools and an in-depth operations manual.
- Marketing: launch campaigns, PR and ongoing marketing through specialist partners, adapted for the UK.
- Property: a dedicated team to help with demographics and lease negotiations.
- Financing: established UK lender relationships, including a NatWest pathway for first-cohort franchisees (we introduce; we don’t guarantee).
- Protected territory: one of 190 protected England territories, yours to build.
- Ongoing support: regular visits, communications and programmes to help your location grow.
Investment
- Total investment: from £180,000 to £230,000, including the £35,000 franchise fee, fit-out, equipment, training and working capital.
- Personal capital required: from approximately £45,000, with funding available — an established NatWest funding pathway for first-cohort franchisees, subject to status and the bank’s lending criteria (we introduce; we don’t guarantee).
- Ongoing fees: 7% royalty + 2% marketing contribution on gross sales.
Investment figures are indicative and pre-launch. Full financial information is provided on a one-to-one discovery call, through the proper regulated channels.
Awards & recognition
Graze Craze® is an award-winning, internationally recognised brand:
- Franchise Direct Top 100 — #61 (2026)
- Top 100 New & Emerging Franchises — Entrepreneur (2025)
- Fastest-Growing Franchises — Entrepreneur (2024 & 2025)
- Top 100 Global Franchises (2024 & 2025)
- Best Emerging Franchise — Global Franchise Awards (2025)
- 100 Game Changers — Franchise Dictionary (2021)
Awards reflect the Graze Craze brand internationally.
Ready to join the Graze Craze?
England is the next chapter for Graze Craze and, for now, the ground floor. With 190 protected territories and founding franchisees choosing first, this is a rare chance to build an award-winning brand in a market where it is the first and only charcuterie-board franchise.
Register your interest and book a no-obligation discovery call, see the model and the support, and find out whether one of the founding territories is right for you.
Request information
