Gideon Hall, Franchise Director & Tess Warman, Registered Manager
Clarity Homecare’s Boston branch opened in February 2025, led by Gideon. Without prior experience in the care sector, he collaborated closely with the head office team to establish a solid foundation. With our support, he recruited experienced Registered Manager Tess Warman to oversee care delivery and ensure full compliance from day one. Together, we developed a reliable, person-centred service for the Boston community.
- Delivered hands-on training in care compliance, systems, and running a regulated home care business.
- Provided ongoing support with care management, payroll, bookkeeping, financial analysis and IT.
- Produced high-quality marketing materials, including brochures, leaflets, a gazebo, and business cards.
- Provided 1-to-1 support with hiring, client onboarding, and local community outreach.
- Continued providing mentoring and business support from the head office to drive long-term growth.
- Supported the recruitment of an experienced Registered Manager and helped build a reliable care team.
- Provided a fully optimised local franchise website and social media channels, with ongoing content creation and marketing support.
- Ran a targeted Google Ads campaign to generate early client enquiries and brand awareness.
- While waiting for his own business to be registered with the CQC, we allowed Gideon to work directly for one of our sister companies, enabling him to develop his skills under our supervision and start generating revenue from day one.
Results
- Monthly sales revenue increased from £0 to £45k in the first 6 months.
- Monthly gross profit rose from £0 to £17k.
- The average gross profit margin over the first 6 months was 31%.
What Gideon Hall said about us
When we decided to start a local home care business, we considered and visited several different franchisors. We also considered starting a business without franchise support. Nonetheless, without any prior experience, we decided it would be highly beneficial for us to follow established processes, policies and procedures to help ensure our success. When we met with the managing director and his team at Clarity Homecare’s head office, we were impressed and confident that they understood our aspirations to run a successful business, which is centred around its staff and the care they provide.
We strongly believe that by using Clarity’s business model, profit will be a by-product of delivering excellent services. We have been delighted by the initial and ongoing support we have received from Clarity’s Head Office team.
Each day presents new challenges, but each month shows increased sales, so we are more than happy that we made the right choice by selecting Clarity. We are on track to achieve a healthy gross profit within our first year of trading.
