WPA Secret to the Economic Climate
posted on 19-Sep-2011
IN a tough economic climate those franchises that deliver high quality products, exceptional customer service and value for money are gaining a competitive advantage; something that franchise owners with WPA, a leading provider of medical insurance to companies and individuals, have discovered.
Three years ago, after redundancy forced him from a senior sales and marketing role with a major oil company Philip Arnold, 54, invested in a WPA franchise.
He insists that the quality of the WPA franchise opportunity coupled with support from head office has enabled him to continue to grow his business in spite of a challenging business environment.
Mr Arnold, who last year was voted WPA franchisee of the year, said: “Whether you are a new franchisee or you’ve been with the organisation for a while, you will have tough weeks now and again, but the back up and support that comes from the regional and head office teams gives you the encouragement you need to get through it.
“The company has been hugely innovative in terms of product quality and range, while its forward thinking approach really motivates and engages everyone in the network, and that allows you to focus on building and managing your client relationships. It takes time to build up your business, but with hard work, determination, and the support of the franchise team, you can have a very satisfying career.”
The investment fee is £7,500, and WPA is looking to recruit a further four franchisees this year to achieve its annual recruitment target of ten.
